"Hunt and vitell" Essays and Research Papers

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    INDIAN INSTITUTE OF MANAGEMENT CALCUTTA WORKING PAPER SERIES WPS No. 674/ May 2011   Importance of Money‚ Religiosity‚ and Spiritual Well-being of Young Fast-Food Consumers‚ and its Impact on their Ethical Beliefs by Ramendra Singh Assistant Professor‚ Indian Institute of Management Calcutta‚ Joka‚ Kolkata 700104 & Sharad Agarwal Research Assistant IIM Indore; Prabandh Shikhar; Rau - Pithampur Road Indore 453 331 Madhya Pradesh India 1 IMPORTANCE OF MONEY‚ RELIGIOSITY‚ AND

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    attitudes involve people ’s affective‚ cognitive and behavioural inclinations to respond to issues and events involving social standards for what are morally correct and virtuous. Models of ethical decision-making (e.g.‚ Ferrell et al.‚ 1989; Hunt and Vitell‚ 2006; Srnka‚ 2004) suggest that moral judgments depend on two characteristics; namely Deontological (inherent righteousness) and Teleological (consequential) aspect of the issue‚ and in part on the evaluator’s individual and situational characteristics

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    descriptive normative (what does occur). Business ethics also has macro or societal dimension and micro or firm level considerations and managerial dimensions. The context of the matrix in Figure 1 is similar to a concept of the field of marketing by Hunt (1991). Figure 1 Business Ethics Typologies Normative Values/ Norms & Principles For Organizational Decisions Norms & Principles and a Fair Economic System-i.e. Distributive Justice Descriptive Codes‚ Standards of Conduct‚ & Compliance Systems

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    W.‚ Paul‚ N. J.‚ Salminen‚ R. T.‚ Puumalainen‚ K.‚ & Sundqvist‚ S. (2001). Key antecedents to ‘Export’ marketoriented behaviors: A cross-national empirical examination. International Journal of Research in Marketing‚ 18‚ 261–282. Chonko‚ L. B.‚ & Hunt‚ S. D. (2000). Ethics and marketing management: A retrospective and prospective commentary. Journal of Business Research‚ 50‚ 235–244. Cialdini‚ R. B.‚ Petrova‚ P. K.‚ & Goldstein‚ N. J. (2004). The hidden costs of organizational dishonesty. MIT Sloan

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    company itself‚ marketing is probably the most important area within the firm to be affected by ethical choices (Tsalikis & Fritzsche‚ 1989). Therefore ethics and Corporate Social Responsibility have become central topics for marketing decisions (Hunt & Vitell‚ 2006): they are considered instruments to achieve competitive advantages (Cheah et al.‚ 2007; Hart‚ 1995) and they therefore represent a clever investment (McWilliams and Siegel‚ 2001). According to most advanced theories‚ companies should not

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    Values and organic consumption 13 3.1 Presentation and meaning of values 13 3.2 Exploring the organic food consumption towards the Schwartz Value Survey 14 3.3 Relationship between personal values‚ ethical ideology and ethical beliefs 15 3.3.1 Hunt-Vitell theory of ethics 15 3.3.2 Findings about the relationship between personal values‚ ethical beliefs and ethical ideology 17 4 Analyzing the organic consumers through their motivation and their socio-demographic factors 18 4.1 What are the main

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    differences (cultural differences‚ differences in the economic environment‚ and differences in legal/political environment)‚ organizational ethical climate‚ and selected demographic characteristics of the marketer (gender and age). C.P. Rao Scott J. Vitell Introduction The study of ethics has become increasingly important with global business expansion‚ because of an increase in ethical and social responsibility ± concerns that businesses face

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    ethics focusing on how moral standards apply to business organizations and behavior (Velasques‚ 1998). As such‚ it cannot be understood separately from the general ideas of ethics‚ and the general ethical theories apply to business ethics as well (Hunt & Vitell‚ 1986; Fritzsche & Becker‚ 1984; Schumann‚ 2001; Lahdesnati‚ 2005). Normative ethical theory offers different moral theories‚ each prescribing a set of moral rules that individuals can apply in the process of deciding whether an action is morally

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    Ó Springer 2009 Journal of Business Ethics (2010) 91:299–311 DOI 10.1007/s10551-009-0084-2 The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint ABSTRACT. The children’s market has become significantly more important to marketers in recent years. They have been spending increasing amounts on advertising‚ particularly of food and beverages‚ to reach this segment. At the same time‚ there is a critical debate among parents‚ government agencies‚ and industry experts

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    69-73. Freeman‚ R.E. 1984. Strategic Management: A Stakeholder Approach. Boston: Pitman. Fry‚ M. and M.J. Polonsky. 2004. “Examining the Unintended Consequences of Marketing‚” Journal of Business Research‚ Vol. 57‚ 1303-1306. Goolsby‚ J.R.‚ and S.D. Hunt. 1992. “Cognitive Moral Development and Marketing.” Journal of Marketing 56 (1): 55-70. Gundlach‚ G.T.‚ and P.E. Murphy. 1993. “Ethical and Legal Foundations of Relational Marketing Exchanges.” Journal of Marketing‚ 57 (4): 35-47. Hemphill‚ T.A. 2005

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