– Jolson Automotive Hoist Problem: How should Jolson Automotive increase its sales. Alternatives: 1. Do nothing. 2. Get U.S. Wholesalers to “push” the Jolson Lift and establish NY sales office. 3. Enter into a licensing option with French firm Bar Maisse. 4. Enter into a joint venture with Bar Maisse. 5. Directly invest in the German market without the help of Bar Maisse. Recommendation: Alt. 1 (Do nothing) --- REJECT: Mark Jolson wants to expand‚ he just doesn’t know where. Alt
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PAPER ON Marketing Environment Analysis for Automotive Industry in India SUBMITTED BY ANANGA DAS JIPMT001 INTRODUCTION The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world‚ with an annual production of more than 3.9million units in 2012. According to recent reports‚ India overtook Brazil and became the sixth largest passenger vehicle
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Issues & Trends in the Automotive Industry: Implications for Eastern Ontario Prepared for: The Ontario East Economic Development Table of Contents EXECUTIVE SUMMARY ........................................................................................................................ 1 1. INTRODUCTION................................................................................................................................... 3 2. STRUCTURAL INTEGRITY OF THE AUTO SECTOR .........
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Bridgeton Industries: Automotive Component and Fabrication Plant 3. Calculate the expected gross margins as a percentage of selling price on each product based on the 1998 and 1990 model year budgets assuming selling price and material and labor cost do not change from standard. *See Exhibit 1 for calculations To calculate the expected gross margins as a percentage of selling price‚ first we will need to calculate the total overhead (burden) for years 1988 and 1990. For year 1988‚ the total
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Strategies Adopted in the Japanese Automotive Industry Table of Contents 1.0 Introduction 1 2.0 The Marketing Mix and 4Ps 2 2.1 Product 3 2.2 Price 4 2.3 Promotion 5 2.4 Place 6 3.0 Green Vehicles 6 4.0 Toyota Marketing Strategy 7 4.1 About Toyota 7 4.2 Case Study - Toyota Prius 8 4.2.1 Product 8 4.2.2 Price 10 4.2.3 Place 12 4.2.4 Promotion 13 5.0 Honda Marketing Strategy 15 5.1 About Honda 15 5.2.1 Case Study – Honda Civic GX 16 5.2.2 Product
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Bridgeton Industries: Automotive Component & Fabrication Plant The Automotive Component and Fabrication Plant (ACF) was the original plant site for Bridgeton Industries‚ a major supplier of components for the domestic automotive industry. It manufactured fuel tanks‚ manifolds‚ doors‚ muffler/exhausts and oil pans. All its products were sold to Big Three domestic automobile manufactures. Competition was from local suppliers and other Bridgeton plants. The plant well grew and developed as far as
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looked at global trends in the automotive industry and outlined why innovation is so important. Literature research on innovation was undertaken to give a better understanding on innovation and outlining the different types. Innovation risks were looked at covering the major factors involved when a manufacturer makes the choice to innovate. This was followed by looking at different types of risk management techniques and how they aid manufacturers when making decisions. Case studies were analysed showing
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Project During the current economic conditions companies are facing many challenges. A way of making changes can save or preserve what the company has built over the years. The purpose of this paper will be to review what economic indicators that the automotive industry uses and includes an in-depth analysis on how team C’s forecast will affect the industry. Then go on to give an evaluation of the effect of past and current fiscal policies‚ monetary policies‚ budget deficits‚ or surpluses on the economy
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personal use of a vehicle. This is usually unsecured and it is based on the borrower’s ability to pay. Most consumers need financing or leasing to acquire a vehicle. This paper explores how the defaulted consumer car loan affects the Philippines Automotive Industry. Base on Esquire Financing Incorporation‚ they seek the five C’s of credit from their borrowers which are character‚ capacity‚ capital‚ conditions and collateral. EFI seek into character – the individual’s credibility and reputation‚ as
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composite materials in the automotive industry Enrico Mangino Centro Ricerche Fiat‚ Strada Torino 50‚ 10043 Orbassano (TO)‚ Italy enrico.mangino@crf.it Joe Carruthers NewRail‚ School of Mechanical & Systems Engineering‚ University of Newcastle upon Tyne‚ NE1 7RU‚ UK joe.carruthers@ncl.ac.uk Giuseppe Pitarresi Dipartimento di Meccanica‚ University of Palermo‚ Viale delle Scienze‚ 90128 Palermo‚ Italy pitarresi@dima.unipa.it Abstract: The automotive industry‟s use of structural
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