GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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Introduction Corporate social responsibility is a concept that has been around for decades. It emerged as an issue when law makers‚ stakeholders‚ and the general public began focusing on ethical and responsible corporate behavior‚ also referred to as “corporate citizenship” (Carroll‚ A.‚ 1998). According to Carroll (1998)‚ there are four facets of corporate citizenship. These facets are: 1) corporates fulfilling their economic responsibilities and be profitable‚ 2) corporates obeying the law
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Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as‚ if adopting the framework of corporate social responsibility would yield positive improvements for those organisations. The purpose of this essay is to research the notion of CSR and uncover its true framework and outline what social
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analyse and discuss the debates on corporate social responsibility. Take a position on these debates and justify your point of view. Critically evaluate what the implications of your position would be for managers who are concerned about the impact of their organisation’s activities upon the environment. This assessment item is designed to allow you to demonstrate your capacity to understand and evaluate debates around the topic of corporate social responsibility and the implications of these debates
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theories of Corporate Social Responsibility that have flourished. These theories have help corporations to understand the importance of Corporate Social Responsibility. Other theories have provided an explanation of beneficial or damaging effects. Most importantly‚ each theory provides a different perspective on applying corporate social responsibility. Overall‚ corporations need to understand how both theories‚ Systems Theory and The Triple Bottom Line theory‚ relate to Corporate Social Responsibility
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concepts‚ and issues regarding corporate social responsibility of business organizations. Foreign Literature Corporate Social Responsibility (CSR) is a critical issue across Asia. From local companies to multi-national conglomerates‚ how successfully business interacts with its environs and community is of supreme importance. As early as 1969‚ corporations have been paying attention to their impact on the local community and the world. Arising from the social justice movement of the 1960s‚
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Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community
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throughout its internal & external environment is meant to succeed. Corporate Social Responsibility is one paradigm that is the first to get affected with any kind of change in the organization. This study will relate whether strategic changes in an organization with respect to Corporate Social Responsibility activities are easily taken by the internal and external environment of an organization just because it is a Corporate Social Responsibility activity or it has to face challenges while implementations
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Necessary in relation to CSR Practices 22 Standard of Listed companies in Bangladesh with Regard to Social Audit 23 * Part Three: Objectives‚ Scope & Methodology of the Study Objectives 26 Scope 27 Methodology 28 * Part Four: Findings of the Study Sample Enterprises 30 Areas of Social Responsibilities Discharged 33 Reporting Practices 36 Evaluation 37 * Part
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ABSTRACT CORPORATE SOCIAL RESPONSIBILITY AND INDUSTRIAL DISASTER Bijoya Banik[1] Corporate Social Responsibility is the responsibility of the business towards the society that it takes from. It is the management of the business in a manner such that it produces a positive impact on society. Critics of CSR say that the primary purpose of a business is to make profit‚ and that it has no additional duty as long as it complies with all rules and regulations. Not doing anything negative might
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