1 TOPIC: Air Namibia UNIT NAME: MARKETING STRATEGY UNIT CODE: MKW3440 LECTURER: Dr. H.B. Klopper TUTOR: Diana WORD COUNT: 2731 Words ASSIGNMENT BY: Lekgotla Ntshole 2 Table of Contents Executive Summary........................................................................................................................3 1. In-Depth Evaluation of Strategic Objectives & Strategic Fit....................................................4 2. Industry Review‚ Competitor Analysis & Profiling
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Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) has successfully “elevated” the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula One team have further boosted their image to a greater extend beyond just the this region 1. Operation effectiveness and outstanding efficiency One of the Air Asia strategies to solve the current
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[pic] CASE STUDY ON AIR INDIA [pic] OF BUSINESS PROCES & STRATEGIC MANAGEMENT Submitted To: N.P.SINGH Submitted By: Priyanka Bhardwaj(86) Anil Tiwari(98) Lovisha Sharma (76) JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL KALKAJI‚NEW DELHI Air India Limited (Hindi: एअर इंडिया) is the national flag carrier
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‘internal’ and ‘external’ stakeholders. Internal stakeholders of a business are members of an organisation. They consist of the employees‚ shareholders (who own the business)‚ managers and directors of the organisation. External stakeholders do not form part of the business (such as customers‚ suppliers and the government)‚ but have a direct interest or involvement in the actions of the business. 2. What is the difference between ‘stakeholders’ and ‘shareholders’? A stakeholder refers to any person
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settlement period for Accounts receivable to know more about a source to pay short-term liabilities. For Air New Zealand‚ we apply ratios as following: Current ratio Currnet ratio= Currnet AssetsCurrent Liabilities | 2008 | 2009 | 2010 | Current ratio (times) | 1.25 | 1.29 | 1.05 | Normally‚ the higher current ratio‚ the more liquid the company is considered to be. In the case of Air New Zealand‚ it was just only higher a little than 1.0. Meanwhile‚ although the ratio slightly increased
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scholarly theory that other stakeholders should have some duties— towards the firm‚ in particular—should be a pleasant relief. However‚ key lessons for managers are that responsibilities towards the firm require that managers first conduct themselves morally; and that other stakeholder responsibilities often involve moral and citizenship duties requiring collective action‚ for which business leadership may be crucial. Mutual and joint responsibilities of stakeholders separate into four general
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Stakeholders can be defined as all entities that are impacted through a business running its operations and conducting other activities related to its existence. The impact can be direct in the case of the business’s customers and suppliers or indirect in the case of the communities in which the business chooses to place its locations. Businesses must consider the needs and expectations of its stakeholders‚ though it need not consider them to be of equal importance. Certain stakeholders such as owners
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Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air Asia had
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Laboratory Ш SEGi University Experiment: Air Conditioning Module Candidate’s Name: Yeap Swee Sean Student ID: SCM-025695 Lecturer: Ms. Chan Yi Shee Date of Submission: 28th November 2013 1. Abstract The main purposes of this experiment are to allow students to get familiarized with air conditioning system and also to obtain experimental data so that the state point can be plotted on a psychrometric chart. The apparatus used in this experiment are SOLTEQ air-conditioning module (Model:HE166-02)
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model of Ecological Responsiveness". The Academy of Management Journal 43 (4): 717–736. doi:10.2307/1556363. ISSN 0001-4273. JSTOR 1556363. * Bhattacharya‚ CB‚ Sankar Sen and Daniel Korschun (2011) Leveraging Corporate Social Responsibility: The Stakeholder Route to Business and Social Value‚ Cambridge University Press‚ Cambridge: UK. * Bulkeley‚ H. (2001). "Governing Climate Change: The Politics and Risk Society". Transactions of the Institute of British Geographers‚ New Series‚ Vol.26‚ No.4‚ pp
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