strategy? Using the value-based strategy terminology‚ articulate the basic logic of Husky’s position. Using an activity map or value chain‚ show whether (and if yes‚ how) the choices Husky made in different activities reinforce each other and that logic. Husky’s strategy is differentiation. They build the best injection molding machines(medium-tonnage) and also they give customers a fully integrated system of mold‚ machine‚ and product-handling equipment‚ as well as specialized expertise. Advantage of
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Background Information on Husky By the late 1950s‚ Husky had established a reputation as a high-quality maker of plastic molds‚ especially "thinwall" molds used to make vending cups and other containers. As demand for the injection-molding machinery rose around the globe‚ Husky expanded to Europe in the mid-1960s and established a joint venture in Japan in 1971. A new line of molding systems‚ tailored for the production of PET bottle preforms‚ pulled Husky out of its crisis by the end of the 1970s
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Husky Injection Molding Systems As part of the global plastics sector‚ Husky used a differentiation strategy rather than low cost or dual advantage. Its primary business was in plastic injection molding equipment and related services. Of the molding techniques‚ injection molding is the most specialized and therefore required the most intricate‚ customized‚ and expensive equipment. Husky chose to focus its main business on a few specific machine products‚ sold to several plastic processors over
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Question: What is Husky’s strategy? Why has the company been so successful in the period prior to the recent problems? Husky follows a differentiation strategy by trying to offer a higher perceived value than its competitors in order to convince customers to pay a premium price for the company’s products – across its product line‚ Husky charges a 10% to 20% premium. Husky’s success‚ prior to the recent problems‚ can be explained by the following value drivers: Husky’s product features The
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Husky was founded in 1953 by Robert Schad. They were the world premier manufacturer of plastic injection molding equipment from the 1970s to the 1990s. The company has made products ranging from soft drink bottles and yogurt cups to automotive components and computer housing. They provide the plastic industry with inclusive and ample manufacturing solutions but charged a heavy price for there business. In the early 1990s they reached had an extreme increase in growth‚ quadrupling there net income
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Husky Injection Molding System Wang young Do ‚ Dai sun Kong Contents • The market of Injection A. Overall B. Injection molding a. production b. sales and service & competitors c. Technology • Husky A. Introduction a. Product b. Production c. Technology & Sales and service d. ownership & values B. Competition C. Crisis and Decisions • Study questions A. Overall market A. Overall market a. Injection molding _ production Processor needs 1 machine + 2~4 molds 1. Machine A. Smaller machines -
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Introduction: Injection molding is the process of producing parts using meltable plastics material through the use of an injection-molding machine. Figure 1 displays a schematic illustration of the process of injection molding. Figure 1: Schematic illustration of an injection-molding machine‚ part and mold. Injection molding can be costly and difficult process so the engineer must consider part performance requirements‚ process and material constraints. An engineer that can balance these constraints
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Injection Molding I will do my research in injection molding because this has to do with what is going on in modern manufacturing‚ in the plastics area. Plastic can be very useful and has many ways of using it. It exists for many years and we have used it through time since World War II and it has evolved through the present time. Companies had made constant changes to plastic searching a way to find economy in the products they sell and in the use of plastic in the last years. For example‚ in
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Husky injection Molding Systems: Shift in Strategy Husky Injection Molding Systems is a global supplier of injection molding systems for the plastic industry serving customers in over 70 countries from 33 service and sales offices in 25 countries. (1) Husky announced a shift in its business strategy‚ in which they plan to quit production of closure molds and close their industrial mold shop located in Auburn‚ Massachusetts. (2) They intend to focus on their core businesses of making machines and
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The Metal Injection Moulding process (MIM)‚ considered as a development of the Powder Injection Moulding (PIM)‚ became‚ over the years‚ a competitive manufacturing process for small components‚ offering an alternative to other processes‚ more expensive to create these parts. History of the technology The PIM process was at first developed in the 1930s in the USA. This process was originally intended for ceramics. Then‚ during the Second World War‚ metal powders appeared. The process of Metal
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