Praxis Business School Brand Equity Measurement of Cadbury Dairy Milk A report submitted to Prof. S. Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 3-09-09 By Abhishek Das (B08002) Nabila Azmatulla (B08018) Parikshit Ghoshal (B08021) Somnath Roy ~1~ (B08032) Executive Summary Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did
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Dabur India - Working Capital and Cost Management Dr. Narender L. Ahuja‚ Institute for Integrated Learning in Management‚ New Delhi‚ India Ms. Sweta Agarwal‚ Institute for Integrated Learning in Management‚ New Delhi‚ India ABSTRACT After running as a family business for over 100 years‚ when in late 1990s the management of the Dabur was handed over to a team of professional managers‚ the new management faced a gigantic task of improving performance in several critical areas. In particular
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Introduction of Southeast Bank Limited (Mirpur 10) The emergence of Southeast Bank Limited was at the juncture of liberalization of global economic activities. The experience of the prosperous economies of the Asian countries and in particular of South Asia‚ has been the driving force and the strategic operational policy option of the Bank. The company philosophy - "A Bank with Vision" has been precisely an essence of the legend of success in the Asian countries. Southeast Bank Limited is
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Problem/Issue: The MD of Nirmal Rayon has to decide whether to expand the capacity to 7500 tonnes. The MD wants to get reliable volume forecast for the next ten few years to make the decision. Situation Analysis: i) Textile Industry: The volume forecast has been calculated using chain ratio method. The estimates given by consultant have taken the following assumptions which seem valid: a) Per capita consumption – Keeping the past scenario in mind‚ the estimate of 14.5 meters seems pretty reasonable
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HUTCHISON WHAMPOA ’S FINANCING STRATEGY PRIOR TO JUNE 1997 A financing strategy is integral to an organization’s strategic plan. It sets out how the organization plans to finance its overall operations to meet its objectives now and in the future. Hutchison‚ like other large firms in Hong Kong‚ relied heavily on internally generated funds to fuel growth. Having reserves of 67‚994m (more than twiceof operating expenses in 1996)‚ it is stable enough to continue without external funding‚ indicating
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Summary In contrast to other phones which were manufactured by Flextronics on a contract basis using designs created by its customers‚ the OEM’s (Original Equipment Manufacturers)‚ Phone 4 was designed and manufactured entirely by Flextronics. This new initiative by this EMS (Electronics Manufacturing Services) is not only a product design initiative‚ but an entirely new business approach that have Intellectual Property (IP)‚ product design and supplier development implications‚ among others. Who
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Derek Witte SWOT Analysis: Wynn Resorts Strengths: Wynn Resorts‚ Ltd. was formed in October of 2002 by Steve Wynn‚ the former chairman and CEO of Mirage Resorts. The greatest internal strength that Wynn Resorts possesses is just that‚ its CEO and founder. Steve Wynn is widely considered the “Father of Luxury Gambling”‚ and he is largely responsible for the image change and societal perspective change of the city of Las Vegas. Gambling‚ tacky furniture‚ and cheap buffets have evolved into
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C H A PTE R 1 RESEARCH M E TH O D O LO G Y 1 Research Methodology is a way to systematically solve the research problem. The Research Methodology includes the various methods and techniques for conducting a Research. "Marketing Research is the systematic design‚ collection‚ analysis and reporting of data and finding relevant solution to a specific marketing situation or problem". D. Slesinger and M. Stephenson in the encyclopedia of Social Sciences define Research as "the manipulation
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Lauren Floral Ltd Strategic Plan: Lauren Floral Ltd. - Robert Stevenson Lauren Floral Ltd Agenda 1. 2. 3. 4. 5. 6. The Challenge Issues & Opportunities Options & Recommendation Financial Assessment Risks to Success Implementation Strategy Lauren Floral Ltd The Challenge Mission: Lauren Floral Limited (LFL) will grow and distribute premium quality roses that will bring vibrant colour‚ sweet fragrance‚ and cheer to people‚ whether purchased as gifts‚ for special occasions‚ or for everyday
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The report “China Dairy Industry‚ 2014-2018″ by China Research and Intelligence is now available at chinamarketresearchreports.com. Contact sales@chinamarketresearchreports.com with Research Report on China Dairy Industry‚ 2014-2018 in subject line and your contact details to purchase this report or get your questions answered. Demand for dairy products keeps increasing as Chinese economy develops and people’s lifestyle changes. In 2013 there were more than 600 dairy producers in China. The revenue
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