Executive Summary The following comprehensive strategic plan focuses on the Intercontinental Hotel Group (IHG). Recommend the board of directors to adopt a diversification strategy in order to increase profitability and grow its presence in globally and emerging markets. This paper will further evaluate the company strategic direction with the mission‚ vision statement and corporate social responsibility. Follow with a SWOT analysis to identify the internal and external situation‚ financial ratios
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IMI‚ New Delhi | Starbucks: Study on Rebranding‚ Extensions and Positioning | Final Report | | | Submitted byArjun Sreekumar 10PGDM070Mario Fernandes 10PGDM088M. Srinivasan 10PGDM 086Tushar Sharma 10PGDM115Vashisht Adhlakha 10PGDM116 | | Table of Contents Executive Summary 3 1.1 The Starbucks Corporation 5 History 5 1.2 Starbucks: Evolution of the Brand 7 1.3 The Starbucks Experience as the Brand 10 1.4 Brand Extensions 12 Starbucks Duetto Visa Card 12 Starbucks
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Regal Carnation Hotel (Guam) Case Analysis Case Introduction The island of Guam is an unincorporated territory of the United States located in the Philippine Sea. Ruled by the Spanish until 1898‚ Guam was ceded to the United States and briefly occupied by Japan between 1941 and 1944. Of strategic significance during the Second World War‚ more than 18‚000 Japanese and 1‚800 U.S. marines died in the U.S. retaking of the island. Following the war‚ the Guam Organic Act of 1950 provided for
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Executive summary The following report provides the information about the tourism in Serbia. Serbia falls into two geographic region of Central and South-east Europe. Serbia is mainly known for adventurous tourism. Serbia is also blessed with various sceneries‚ rivers‚ monasteries‚ curative spas and many more. Serbia has got many types of tourism like; Spa tourism‚ adventure‚ cultural and rural tourism. The report shows statistical record of tourist inflows from domestic as well as from international
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Yes we cannabis By Roger Parloff‚ senior editor @FortuneMagazine March 21‚ 2013: 4:11 PM ET * * * * * EmailPrint (Fortune) Jason Levin‚ a young engineer who lives in Berkeley‚ is addressing a group of 30 angel investors gathered in a long conference room at Seattle’s stodgy Washington Athletic Club. Levin is hoping to persuade one or more of the people around the table to invest in the startup company he envisions‚ called Uptoke‚ in exchange for a stake in the company
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S w 9B08M070 THE REGAL CARNATION HOTEL‚ GUAM Jim Kayalar wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction‚ storage or transmittal without its written perm ission. Reproduction of this material is
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A THE DMC/ VANGUARD ACQUISITION By Steven Malik Shelton The Blackstone Group is a private equity firm that acquired a majority equity stake in Vanguard Health Systems with a $1.75 billion dollar investment in 2004. According to Josh Kosman‚ business reporter for the New York Post‚ private equity firms purchase businesses through leveraged buy-outs
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COMPANY PROFILE Accor SA REFERENCE CODE: FD6F96E4-2204-4E47-9092-C87DD0AA9919 PUBLICATION DATE: 22 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Accor SA TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.........................................................................................
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CHAPTER – 1 INTRODUCTION INTRODUCTION The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits‚ many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from
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1. Executive Summary. Housekeeping department is extremely important to any hotels. Housekeeping staff play significant roles as well. That is why you need to minimized personal turnover by monetary and non-monetary bonuses‚ trainings‚ good schedule‚ etc. As an option‚ you may do it by achieving cultural diversity at that particular department. Also cultural diversity will benefit your organization by different ideas from employees with different background. You could satisfy customers from any country
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