[pic] Cambridge International College 422 Little Collins St‚ Melbourne‚ Australia Telephone: +61 3 9663 4933/Fax +61 3 9663 4922 Diploma of Marketing (BSB51207) COVER SHEET & FEED BACK FORM |Student ID |Name |mobile | | | | | | |
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pallets and taken off trucks by forklift for use in the production area Kellogg has been providing food to the Australian community since 1924 when production began out of rented premises in Chippendale. By 1928 Corn Flakes proved so successful in the market that a new plant was built at Botany. rketing managers and brand managers take responsibility for each brand’s advertising and promotion activities. Working closely with the advertising agencies‚ they develop creative marketing ideas to communicate
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Car Accessories: Must Haves for the Family Car All aboard! Is your family car ready to accommodate all of you for a long trip? Many families travel together. Be it going to grandma and grandpa’s house or perhaps leaving for an out-of-town trip‚ our family car will always be useful to us. However‚ there are things that our family car must have to keep our long travel comfortable‚ safe‚ and fun. Here are some car accessories that transform your ordinary trip to a special one. Parents will definitely
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concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact‚ most of it comes down to three core practices: 1) Focus‚ 2) targeting‚ and 3) multiplication (such as focusing on a niche‚ market targeting‚ and multiplying one’s marketing efforts). However‚ this fundamental magnetism is not only based on pure marketing practices or strategies. It also involves something at a much deeper level that is far more effective than any other marketing
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The Smart Car Contents PAGE Executive Summary…………………………………………………………3 Introduction…………………………………………………………………..4 History of the Smart Car…………………………………………………….4 Features……………………………………………………………………....5 Economic Impact…………………………………………………………….6 Fuel Efficiency……………………………………………………………….6 Safety…………………………………………………………………………7 Environmental Impact……………………………………………………….7 Competitors/Comparison…………………………………………………...9 Marketing……………………………………………………………………..10 Critique………………………………………………………………………
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Classifications of the Hybrid Electric Vehicles: The hybrid electric vehicles (HEV) are the special types of vehicles that make use of two things together‚ i.e. conventional internal combustion engine (ICE) and an electric propulsion system‚ which together help in achieving fuel efficiency as compared to any other vehicle. The degree of efficiency and improvement provided by the HEVs depend on the degree and the type of propulsion systems they make use of. The engineers have succeeded in adding
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Amazon.com‚ Inc. is considered as the leading e-commerce retailer in the United States possessing over $70 billion revenue in 2015. The company maintains a lean focus on increasing its operating income by constantly raising its revenue and managing its working capital and expenditures. Thus‚ the Amazon’s customer base demonstrates a constant increase‚ mainly because of the low costs; however‚ prices are not the sole contributor to its success (Becker‚ Uhr‚ Vering‚ & Ehlers‚ 2001). Amazon pursues
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have mass marketing phenomena‚ are now adopting this new world’s strategy i.e. segmentation. The purpose of segmentation is the concentration of marketing energy and force on subdividing to gain a competitive advantage within the segment. It’s analogous to the military principle of concentration of force to overwhelm energy. Concentration of marketing energy is the essence of all marketing strategies and market segmentation is the conceptual tool to help in achieving this focus. The marketer must try
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Customer Segmentation is an important part of IMC and with help of marketing positioning‚ companies can increase profits with existing resources. Advertisers are increasing budgets to increase exposure of products. With new channels introduced‚ it is important to implement segmentation as part of marketing strategy. Keywords: Segmentation‚ integrated marketing communication‚ marketing channels Evaluating Customer Segmentation Program Customer segmentation consists
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In this essay I am going to be telling you about to what extent electric cars solve the fuel crisis. The critical steps are: 1. Evolve autos from gasoline/diesel to hybrid to plug-in hybrid. 2. Develop a battery that can run 200 miles on a 10-minute recharge. 3. Strengthen Briton’s electrical distribution system. 4. Recharge cars in garages‚ public places and service stations. 5. Build nuclear power plants to enlarge the supply of electricity. 6. Use all alternate sources of energy‚ i.e. wind
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