Table of contents 1. Introduction 3 2. Market definition 5 3. Industry attractiveness and profitability 5 4.Tesla in the market 9 4. Sustainability of the competitive advantage 11 1.1 Trends in the automotive industry 11 1.2 The isolating mechanisms 12 1.3 Strategy recommendations 13 5.Conclusion 14 6.Bibliography 14 1. Introduction The Encyclopaedia Brittanica defined the automotive industry as all the companies and activities involved in the manufacturing of motor vehicles‚ including
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technology and preferences of their buyers. - Natural factor: As the gasoline prices began to rise in the summer of 2004‚ buyers started to shift toward smaller SUVS‚ cars and hybrids which are more fuel efficient and less oil dependent. (Kotler et al.‚ 2009) A few substitutes like hydrogen‚ ethanol fuel mixes and hybrid technology had emerged as a replacement for petrol as
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and Challenges a) The savings benefits of owning hybrids and electric vehicles (benefits) b) Electric Vehicles would also decrease are dependency on foreign oil (Benefits) c) Technological aspects of the hybrid vehicle and where auto makers see the industry in 20 years (Benefits) d) Larger impacts and potential obstacles electric cars will being to the society (Challenge)
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Why Do People Buy Hybrid Cars? Wan Ying Chua‚ Alvin Lee & Saalem Sadeque‚ The University of Western Australia Abstract This article reports on the underlying dimensions used by petrol-electric hybrid and conventional car buyers when evaluating a vehicle with the intent to purchase. Buyers of conventionally fuelled vehicles reported that they considered quality and performance as the most important determinants of choice. They rated as least important‚ the image they derive from
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will force the company to make more compromises. Some of the projects taken on by Google.org will be attractive to shareholders‚ such as the research and development of more efficient batteries for plug-in hybrid vehicles. Most shareholders would be content with this decision because plug-in hybrids are generally accepted as the
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began to rise. In the beginning‚ electric cars were very slow. They took a long time to reach high way speed and they could not travel very far. But when gas prices began to rise the need for an alternative increased. The most popular option was a hybrid. This was a car that had both a gasoline engine and electrical engines.
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limited and reduced request for luxury vehicles‚ and again the pricy cost factors in a sluggish economy. The latest trend of car companies is‚ “going green”‚ cars which have significantly reduced the consumption of oil or otherwise known as the hybrid automobile. This is the third alternative Hyundai must continue to research and develop automobiles that will leave less of a foot on planet earth‚ “Over the next few years‚
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3 / 2012 Friday Word count: 2714 Content Executive Summary 1 1. Introduction 2 2. Environment and market shifting 2 3. SWOT analysis 2 3.1. Strength 2 3.1.1 The largest automobile company of the world 2 3.1.2 TMC Hybrid System (THS) 2 3.2. Weakness 2 3.2.1 Products’ quality call in question 2 3.3. Opportunity 3 3.3.1 Shifting of consumer behavior 3 3.3.2 Car safety is improved in 2011 3 3.4 Threats 4 3.4.1 USA Three big
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Business Model and Strategic Plan Part II: SWOTT Analysis Paper BUS/475 – Integrated Business Topics Daniel Magnole October 14‚ 2014 Business Model and Strategic Plan Part II: SWOTT Analysis Paper Introduction Prior to enhancing a product within a large corporation‚ the company must have a strategic plan in place to ensure that the change runs smoothly. The strategy plan will focus on the company’s strengths‚ weaknesses’‚ opportunities‚ threats‚ and trends in terms of the new product‚
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Brief facts about the business: When and where was it founded? Japan 1937 (2) In which industry does the business operate? Automotive (1) What brands and/or product(s) does it sell? • Cars • Trucks • SUVs • Crossovers • Hybrids & EV • Hybrid Cars • Hybrid SUVs (1) What was the consolidated revenue (for the whole corporation) in 2012? (From April 2012- March 2013) FY 2013: 22‚064‚192 million yens FY 2012: 18‚583‚653 million yens (3) Bibliography: (1) Vehicles (2013) Available
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