Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
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destination on time. Whether an automobile are brand-new or accustomed majority of people need a car to drive through their work or daily tasks. Vehicles are essential in most places of this nation and in other countries‚ making the automobile manufacturing business a worldwide moneymaking force. Potential reasons for variation in supply and demand for vehicles Car recalls: Toyota Company had substantial recalls of a numbers of models that generated serious accidents and fatality. The quantity of
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TABLE: 2 - Major Exports of Australian Vehicles and Automotive components 2.4. Employment 2.5. Research and Development 3. Micro-macroenvironments 3.1. Microenvironment 3.1.1. Consumers/Customers 3.1.2. Suppliers 3.1.3. Competition GRAPH: 1 - Major Players 3.2 Macroenvironment 3.2.1 Economic Pressures 3.2.2 Technological Changes 3.2.3 Demographic Forces 4. Conclusion Bibliography Motor vehicle industry 1. Introduction: The Motor Vehicle Industry is a large and complex enterprise
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in order to fight the threat which global warming has become. It is important to be aware of this threat and educate ourselves on which changes are needed to cure our planet from this disease. The Toyota Prius came to be a fighter in this war. A hybrid electric car‚ one of the first of its kind to be mass produced and marketed‚ working with traditional petrol fuel and an electric engine. This dual fuel engine is capable of producing electrical power‚ avoiding contamination and relieving your pocket
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A bicycle is a vehicle consisting of two wheels attached to a frame and steered by a fix tandem‚ and propelled by the shaire force of the user who put pressure on pedals that make the wheel spin. The invention of the bicycle date far back to the 17th century‚ and since then has been constantly modified during the past decades to reach the bicycle who know today. The first bicycle ‚ a wooden scooter-like vehicle‚ named a "celerifere‚" was invented by Comte Mede de Sivrac of France. It consisted
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technology and preferences of their buyers. - Natural factor: As the gasoline prices began to rise in the summer of 2004‚ buyers started to shift toward smaller SUVS‚ cars and hybrids which are more fuel efficient and less oil dependent. (Kotler et al.‚ 2009) A few substitutes like hydrogen‚ ethanol fuel mixes and hybrid technology had emerged as a replacement for petrol as
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all these advancements and new devices that come along new cars‚ customers get the most efficient models with latest control and gear‚ engines‚ brakes and much more. This gives customers many new options when they are on the lookout for their new vehicle. With hundreds of car makers and thousands of car models‚ the impact of technology on the automobile industry is significant. The technological impact of automobile industry can be seen through the way car was made in earlier days‚ as the labourers
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QUESTION: Describe the different types of hybrid cars and how they are improving fuel efficiency. What are other pros and cons of driving a hybrid? ---------------------------------------------------------------------------------------------------- High Remarks for Hybrid Cars It is no secret that one of the most popular trends in today’s society is "going green" to help the economy‚ save the world‚ and so on. It is also no secret that gasoline prices have steadily increased over the years‚
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According to TC 7-100‚ a hybrid threat is defined as‚ “the diverse and dynamic combination of regular forces‚ irregular forces‚ and/or criminal elements all unified to achieve mutually benefitting effects”. This is an accurate description of the relationship between the ISIS‚ South China Sea pirates‚ and the diverse terrorist groups located in Indonesia. Conditions for a merger of bad-intentioned groups in the region backed by an increasing wage gap and a lack of options lead Indonesians into a
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Number 2. http://www.sgcarmart.com/main/sell.php $48 for 6 weeks 3. http://www.stcars.sg/placeads Post ad for free Details Required: 1) Make (Mercedes-Benz) 2) Model 3) Type (Luxury‚ Sports‚ Hybrid) 4) Price (S$) or P.O.A 5) License Plate 6) Vehicle Log Card (Upload) 7) VICOM Report: (Upload) 8) Car Registration No. 9) Registration Date:* 10) OMV (S$): 11) COE (S$): 12) COE Expiry 13) Engine capacity (cc):* 14) Transmission:*
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