Kotabe/Helsen‚ Global Marketing Management‚ 5e Case 9 Case 9 Wal-Mart Operations in Brazil: An Emerging Giant ___________________________________ This case was prepared by Professor Masaaki Kotabe‚ Louie Pranic and Richard Smith of the Fox School of Business at Temple University and Kleber G. de Godoy and Moacir Salzstein of Fundação Getúlio Vargas‚ São Paulo‚ Brazil‚ and updated by Dan Zhang under the supervision of Professor Masaaki Kotabe for class discussion rather than to illustrate
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Background • Carrefour entered the Chinese market in 1995 ‚ by establishing the first store in Beijing . By the end of 2013 ‚ Carrefour operates 236 hypermarkets in 73 cities in China‚ with 60‚000 employees. • Carrefour make its commitment to the corporatecitizenship in China and very focused on its corporate social responsibility. Carrefour had set up the " Farm" ‚ "Food Safety Training "‚ “Food Safety Testing Room"‚ to provide safe and secure goods for its customers and satisfy different needs
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multinational company: Carrefour. Carrefour is a French multinational company which works in the sector of retailing and which was created in 1959. Its headquarter is situated in Boulogne Billancourt‚ France. Indeed‚ Carrefour it’s one of the biggest hypermarket chains of the world competing with Wal-Mart‚ Tesco and Costco. Additionally‚ it’s qualified as a multinational company because it’s operating across the World‚ more precisely in Europe‚ Asia and South America. Firstly‚ in order to extend the influence
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world. In this case‚ the two supermarket chains Coles and Woolworths account for about 80% of the packaged groceries sold in Australia (Smith‚ 2006). The retail grocery market is dominated by these two giants‚ which eventually creates a duopoly/oligopoly existence‚ making the whole market not at all “perfectly competitive”. There are many buyers‚ but there are not too many sellers! Taking a look at the retail market‚ it is easy to notice that Coles and Woolworths have a lot of different brand extensions
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Tesco’s international strategy Globalisation progressed significantly in the past decade‚ facilitated by modern communication‚ transportation and improved legal infrastructure as well as the political choice to consciously open markets to international trade and finance. Included in this wave were the efforts of companies to broaden the geographic reach of their products. Today multinational enterprises own or control production or service facilities outside the country in which they are based
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Carrefour created a new shop with the concept of hypermarket. In 1973‚ Carrefour opened their first hypermarket in Spain‚ 1975 in Italy‚ 1976‚ they introduced their own labeled production under no label with high quality products at lower costs and then in 1982 they first setup hypermarket in Argentina. Carrefour seen great growth in last two decades and opened their hypermarkets in Turkey in 1990‚ Carrefour hypermarket in Greece in 1991‚ Carrefour hypermarket in Mexico and Malaysia in 1994 and in 1995
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Carrefour was started in Paris‚ France by the Fournier and Deoffrey families in 1959. In 1960‚ the company opened its first supermarket‚ followed by the opening of the first Carrefour hypermarket in Sainte-Genevive-des-bois in 1963. In 1969‚ the opening of the first Carrefour store in Belgium marked the beginning of Carrefour’s international expansion. Between 1970 and 1980‚ the company went through a number of changes and expansions. In 1970‚ the company’s stock was floated on the Paris Bourse
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advantage dead? Richard D’Aveni‚ professor of business strategy at the Amos Tuck School at Dartmouth College‚ believes it is. According to Mr. D’Aveni‚ business has entered a new era of hypercompetition‚ shifting dramatically from slow-moving stable oligopolies to an environment characterized by a quick- strike mentality on the part of companies aimed specifically at disrupting the competitive advantage of market leaders. Mr. D’Aveni says he discovered in his consulting work that traditional strategic
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FEASIBILITY REPORT FOR WALMART ENTERING SINGAPORE INTRODUCTION WALMART Walmart was founded by Sam Wilton. He founded it in 1962‚ and incorporated it in 1969. According to the Fortune Global 500 list‚ Walmart is the largest retailers in the world. Also‚ it is the biggest private employer‚ with over two million employees. Walmart is a family owned business. It belongs to the Walton family. It have 8500 stores in 15 countries all over the world. SINGAPORE Singapore is located in a small island
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Analysis of Wal-Mart’s Strategy and Business Model for Expansion into China. Introduction Business organizations in the modern world face an ever-increasing challenge to compete for a share of the global market. Advances in transportation‚ communications‚ and technology make it possible for a company to build a device in one country out of components made in a dozen other countries and sell it anywhere in the world. To survive in this business environment‚ businesses must devise
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