countries. Major formats are hypermarkets‚ supermarkets and discount stores. Well known for entering and adapting to emerging markets. Group turnover (2002): EUR85.6 billion Total number of stores (including franchises): 10‚673 www planetretail net Background Carrefour SA was first listed on the French stock market in 1970. First opening stores in France during the 1960s‚ Carrefour went on to open the first hypermarkets in France and Europe. First
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well-established Malaysian-owned Companies involved in wholesaling and retailing. The company was founded in 1940 and was based on Subang Jaya‚ Malaysia. The company incorporated in 1957. Mydin currently operates 100 outlets nationwide inclusive of 10 hypermarkets‚ 18 emporiums‚ 3 bazaars‚ 54 mini markets (MyMydin)‚ nine convenience stores (MyMart) and six franchise outlets (Mydin Mart). The company started the first operation in Kelantan and the company also known as the affordable and competitive prices
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customer’s obvious needs are kept in accordance with their unspoken needs and wants. The method used results in a more in depth understanding of culture and the resulting buying processes which are otherwise not comprehensible. The paper elicits the hypermarket structure being followed in Asia and sets out by explaining the structures of stores such as RT-Mart‚ Tesco and Carrefour which have employed different strategies to cannibalize each other’s market share. These international retail store giants
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of goods‚ by providing service to our customers and by striving for excellence. We also aim to inspire more Malaysians to open outlets with our own proven success formula”. Besides‚ the company visions are to be the leading Malaysian wholesale hypermarket in Malaysia. 2.0 Environmental Analysis Environment analysis is the process to identify all the external and internal that can affect the
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Big Bazaar is a largest hypermarket chain of hypermarket in India. As of June 2‚ 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels‚ food products‚ general merchandise‚ furniture‚ electronics‚ books‚ fast food and leisure and entertainment sections. Big Bazaar stores have been designed
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MARKETING STRATEGY OF THE SUPERMARKETS [ICA MAXI‚ FORUM COOP‚ NETTO‚ LIDL] Rafael Lucena Matamalas Miguel Santandreu Ramos May 2009 Marketing Strategy of the supermarkets INDEX I. Introduction................................................................................................................................ 4 II. Theory ....................................................................................................................................... 6 1. A. B. C. D. 2.
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FP601 CYBERPRENEURSHIP Case studies are based on Mydin Hypermarket. Each case study refers for assessment compliance with topic: ~Let’s look at MYDIN’s story ~ How MYDIN grew from a small grocery shop till a Multi-Billion Ringgit Retail Chain MYDIN business activity is in retailing and wholesaling. The products range from food line‚ household‚ soft-lines and hard-lines items. Hard-line products include hardware‚ electrical‚ stationery‚ porcelain and toys. Whilst soft-line comprises of textiles and
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products. At present‚ the Company’s range includes over 64‚000 stock keeping units (SKUs). ”O’KEY ” develops dairy‚ meat and other food products as well as consumer goods under its own private labels. Strategy O’KEY Group launched its first hypermarket in St. Petersburg in 2002‚ quickly becoming the retail leader in the region. Rapid and sustainable development has been its strategy since then. The Company is actively expanding its regional operations and by 2015 will be welcoming customers to
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faces competition from similar big names such as Wal-Mart‚ Carrefour etc. Tesco came up with solutions as and when required in order to meet what the situation demanded. For eg: Opening low cost stores when there was no scope of growth for large hypermarkets in Thailand. Opening out-of-town superstores‚ when required by the UK laws and regulations. Tesco did fail in Taiwan but otherwise their strategy has fallen into place and helped them become stronger and bigger. Tesco’s international expansion
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What’s Your Price? PriceChecker.my is a web-based price comparison engine designed to help customers compare prices of goods---top grocery brands---from various major retailers and across popular hypermarkets in Malaysia such as Tesco‚ Carrefour‚ Mydin‚ and Giant. The site compares five big hypermarkets‚ 16 brands and manufacturers‚ and over 32 products. The product categories include cereal‚ bread‚ cooking oil‚ fresh milk‚ soft drinks‚ and even baby diapers and laundry detergents. The featured products
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