Distinguish between MYOPIA and HYPEROPIA and outline how technologies can be used to correct these conditions. Hyperopia and Myopia are both vision problems and refractive errors but Hyperopia‚ more commonly known as farsightedness‚ is when a person has trouble seeing things far away but has no trouble seeing them close up‚ Myopia is known as near-sightedness‚ it is when the person can see things far away with no problems but when things are closer to them they have trouble focusing on them and
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"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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Market Myopia: Introduction: In 1960 Theodore Levitt wrote a famous article “Market myopia”‚ which is still famous in todays world. He introduced the famous question “what business you are really in”. Market myopia is a strategy that focuses on the product of the company rather than the need of the customer. A good example of market myopia is seen in ford motor company‚ they built a Edsel in late 1950s with the intent of being fashion able and large vehicle‚ they did a lot of marketing but at
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sufficient to ensure normal refractive development‚ and the fovea is not essential for emmetropizing responses. (Smith et al‚ 2005) Peripheral Vision Can Influence Eye Growth and Refractive Development in Infant Monkeys Eye care practitioners correct Myopia with contact lenses and Spectacles which are known to correct only central refractive errors. The periphery remains uncorrected‚ resulting in a peripheral hyperopic defocus. (Koffler H‚ Sears J‚ 2013) Myopic eyes are known to be more hyperopic in
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Marketing Myopia is narrow minded approach to a marketing situation where only short-range goals are considered or Where the marketing focuses on only one aspect out of many possible marketing attributes Marketing Myopia coined by Theodore Levitt raised the famous question- “What Business are you really in?” Some Indian Examples: Maruti Gypsy : RIP Brand : Gypsy Company: Maruti Suzuki Brand Count : 182 Gypsy was one of India’s first sports utility vehicles. The vehicle created
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Marketing Myopia What is Marketing Myopia? Marketing Myopia is the short-sighted approach of management of focusing on a particular product and not identifying the correct industry the organization is in. (Levitt‚ 1975) In essence it implies that organizations should not define their business based on their products and should attempt to identify the business based on customer centric evidence. Organizations need to focus on customer wants and use customer centric evidence forming strategic
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Downloaded from bjo.bmj.com on May 9‚ 2013 - Published by group.bmj.com Br J Ophthalmol 2001;85:521–526 521 Myopia in Singapore: taking a public health approach Benjamin Seet‚ Tien Yin Wong‚ Donald T H Tan‚ Seang Mei Saw‚ Vivian Balakrishnan‚ Lionel K H Lee‚ Arthur S M Lim Defence Medical Research Institute‚ Singapore B Seet L K H Lee Medical Classification Centre‚ Singapore Armed Forces‚ Singapore B Seet Singapore National Eye Center and Singapore Eye Research Institute
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PAPER Marketing myopia By John D Marketing myopia is a term created by Theodore Lewitt‚ to describe a common managerial problem that many businesses have had in the past and now have in the present. It is a problem where the business fails to look into the future of their company and the industry they are in‚ and fail to plan ahead for it. Therefore in myopia suffering businesses‚ business decisions are usually based on the current state of the market. This can usually be attributed to
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The term "Myopia" means short-sightedness in vision. Marketing glossary has borrowed this term to aptly describe the short-sightedness by a company. Thus "marketing myopia" means a short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers’ needs and wants. It results in the failure to see and adjust to the rapid changes in their markets. The history of Indian Business has been exposed
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Marketing Myopia is a term used in marketing that describes and unnecessarily common affliction among business people. It is the failure to see "down the road". Many business people make their decisions based on current circumstances. They do not think about what will likely happen in their industry in the future? One reason shortsightedness is so common is that people feel that they can not predict the future accurately. While this is a legitimate concern‚ it is also possible to use a whole range
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