Berkshire Industries PLC Berkshire’s Strategy Founded in 1852‚ Berkshire Industries PLC grew from a brewery serving local pubs to a medium-sized publicly held corporation focused on the beverages and snack foods industry. The brewery used a decentralized strategy in terms of the structure of its operations‚ focusing on four divisions; beer‚ spirits‚ soft drinks and snack foods. Up until 2000‚ the company’s annual planning process related to the incentive systems was a bottom-up process where each
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HBR articles available in the library 1. “Rethinking Marketing" by Roland T. Rust‚ Christine Moorman‚ and Gaurav Bhalla‚ 2. "Unleasing the Power of Marketing" by Beth Comstock‚ Ranjay Gulati‚ and Stephen Liguori‚ 3. "Marketing Myopia" by Theodore Levitt‚ 4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen‚ Scott Cook‚ and Taddy Hall‚ 5. "The Brand Report Card" by Kevin Lane Keller‚ 6. "The Female Economy" by Michael J. Silverstein and Kate Sayre‚ 7. "Customer
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Selling B) Advertising C) Bartering D) Marketing E) Negotiating 6) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) marketing management C) value proposition D) marketing myopia E) the product concept. 7) Consumer research‚ product development‚ communication‚ distribution‚ pricing‚ and service are all core ________ activities. A) exchange B) marketing C) management D) production
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KEY CONCEPT DEFINITIONS CULTURE – sum total of learned beliefs‚ values & customs that serve to direct the (consumer) behavior of members of a particular society. ENCULTURATION – learning/ becoming part of a culture by growing up in it. ACCULTURATION – learning/ becoming part of a culture by joining it later on in life. SOCIAL CLASS – groupings across society‚ broadly recognized by societal members‚ involving areas such as: differences in power‚ authority‚ wealth‚ working conditions‚ lifestyles
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the near point is at 25 cm from the eye. Q 4. A student has difficulty reading the blackboard while sitting in the last row. What could be the defect the child is suffering from? How can it be corrected? Ans. The student is suffering from myopia or short-sightedness. The defect can be corrected by the use of concave (diverging ) lens of an appropriate power. Q 5. The human eye can focus objects at different distance by adjusting the focal length of the eye lens. This is due to
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Chapter 2 The nature of strategic planning Strategic planning is the managerial process of creating and maintaining a fit between the organization’s objective and recourses and the evolving market opportunities. The goal of strategic planning is long-run profitability and growth. Strategic business units=subsidiary. Eg. Coca Cola (parent company) and Zico. Strategic alternatives There are 3 most common strategic alternatives: 1. Ansoff’s opportunity matrix- matches product with markets
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References: 1. J.A Ottman‚. et al‚ "Avoiding Green Marketing Myopia"‚ Environment‚ Vol-48‚ June-2006
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1995. Green Cosmetics: The Definition Undergoes Broadening but Consumer Interest Remains High. Drug & Cosmetic Industry. (accessed from http-//www.jonentine.com/articles/drug_cosmetic_ind) Ottman‚ J.‚ Stafford‚ E.‚ Hartman‚ C. 2006. Green Marketing Myopia. Heldref Publications. (accessed from http://www.heldref.org/env.php) http://www.marketing-interactive.com/news/13667 http://www.greeneconomics.net/GreenMarketing.pdf http://blog.thebodyshop.com.au/2009/07/green-marketing-vs-greenwash.htmlhttp://www
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The Australian Economic Review‚ vol. 37‚ no. 2‚ pp. 184–90 Policy Forum: Long-Term Issues in Superannuation Why Is Superannuation Compulsory? M. E. Drew and J. D. Stanford School of Economics and Finance‚ Queensland University of Technology; and School of Economics‚ The University of Queensland‚ respectively 1. Introduction Nearly all employees in Australia are now covered by superannuation and superannuation accounts for a significant proportion of household wealth. The expansion of superannuation
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for the Academy Award for Best Art Direction and the Golden Globe Award for Best Original Score. The movie at the beginning takes places in the United States where a couple has a baby named Vincent who has problems with his heart and also has myopia. When he was born the doctor told his parents that he would only live 30.2 years. When his brother‚ named Aton‚ born his parents used genetic selection because they were afraid that he had the same problems that Vincent. One day while playing a game
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