Miopia é uma doença que afeta o olho humano‚ impedindo que as imagens se formem claramente. Mas esse conceito toma uma nova dimensão no artigo “Miopia em Marketing (Marketing Myopia‚ Harvard Business Review – 1960)‚ escrito há cinco décadas pelo alemão‚ ex-professor de Harvard‚ Theodore Levitt (1925 – 2006). De acordo com Levitt‚ os gestores responsáveis pelas estratégias de marketing das empresas concentram-se no produto‚ acreditando que os clientes irão comprá-lo por suas características próprias
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History of medicine Aviation medicine Safety is the paramount principle of aviation. Aviation medicine is a major element of aviation safety. In a regulatory context it has to make sure that pilots have the physical capacity to fly and that the risk of a medical incapacitation is neglectable. What constitutes medical fitness for flying is not as simple as mere absence of disease. Good health does not always mean fitness for flying‚ nor does bad health necessarily mean unfitness. Sometimes
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Unit 10: Marketing Management – Development of Concept 10.1 INTRODUCTION Marketing has become integral part of our day to day life. Formally or informally‚ people and organizations are involved in various activities that could term as marketing. A good marketing campaign is never a game of luck‚ but it is always‚ well-planned‚ well analyzed and well implanted strategy. A successful marketing is a perfect blend of science and art. A marketing strategy has to be creative unique and at the same time
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production concept‚ product concept‚ selling concept‚ marketing concept‚ and societal marketing concept. 1.9 Glossary Exchange process: It occurs when the buyer with a demand and a seller with a product offering confront each other. Marketing myopia: It refers to a short-sighted and inward looking approach to marketing that focuses more on the needs of the producer than the needs and wants of the consumers. Marketing: A societal process by which individuals and groups obtain what they need and
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1.) Traditional Chinese Medicine is one of the oldest medical systems in the world and is based on the philosophy of the principles of holistic medicine. The goal of TCM and each of the treatments is to integrate the mind‚ body‚ and spirit in order to prevent illness and promote ultimate wellness. 2.) The roots of TCM extend back to antiquity‚ originating with the study of the healing properties of plants and flowers. Sheng Nung played a crucial role in the discovery and and recording of certain
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Marketing Article analyses 5 of September‚ 2011 It is surprising how Theodore Levitt was able not only to pinpoint core principle of corporation development which utterly changed the minds of managers of majority big companies of that time. “Marketing Myopia” introduced the new business reality. It is a visionary work that is still popular in nowadays. Although article was written more than 50 years ago we still see the same problems today. Let`s take for example the petroleum industry. Levitt suggests
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them and thus enjoy life more than older people. Finally‚ young people have less health related issues. Old people are less inoculated to diseases. Their body is weak and less stamina. Older people are prone to health related issues like fracture‚ myopia‚ hypertension‚ memory loss. Young people can also suffer from these problems. However‚ the probability of these health issues grips the young people is quite less. In considering the argument whether young people
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Factors that Causes Poor Eyesight Thesis statement: This study is aimed to determine the factors that cause poor eye sight and the effects to a normal life of a person. Outline: 1. Introduction 2. Body 2.1. Information about the eyes 1.1. Anatomy and physiology of the eyes 1.2. Symptoms and prevention of eye damage/problem 2.2. Causes 2.1. Sun or light exposure 2.2. Chemical exposure 2.3. Over exposure to radiation 2.4. Blows of the eye 2.5. Use of contact lenses 2.6. High-risk newborn
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they are like What they will respond to What is keeping them from responding as the marketer wants them to Myths of Nonprofit Marketing Big decision myth: Sometimes the big decision doesn’t require much research and small decisions to do Survey myopia myth: Conducting a comprehensive survey may be prohibitively expensive‚ and‚ in small samples‚ respondents may not always be candid. Sometimes better to test the market with the product. Focus group myth: Thought that groups are rarely representative
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This film is about the beginning of the economic crisis in 2008. It shows the dilemmas and decisions that were made and how it affected every one of the actors of the US economy From the analysis of this film‚ a great ethical dilemma arises during the development of the plot: is it possible to do something outside the law for the common good of society? In the world of finance it is not only necessary to have a code of ethics to show the rightful path‚ but also a moral code that makes one take the
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