the fiber networks which was the backbone of the companies strategies and their main road to dominate the market‚ that appeared in 2002 when the usage diminished and reached 3% of fiber that have been built 2- Those managers suffered thinking myopia and a lack of prediction on the short term future because they focused their efforts and thinking skills on how to fulfill the imagined bulky demand in the market and not taking into consideration that radical discontinuous technological changes may
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cushioning with virtually no competitors. Their competitors were selling uncoated bubbles at half the price and starting to grab market share in Europe and the U.S. Sealed Air was too concerned with their “saran barrier coating” which caused product myopia. Having the most innovative product in the industry is great but if consumers only need a cheaper product that efficiently gets the job done than there is a disconnect between the company and the buyer. They neglected to understand what their consumers
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Marketing: An Introduction‚ 11e (Armstrong) Chapter 1 Marketing: Creating and Capturing Customer Value 1) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. A) Value reengineering B) Human resource management C) Financing D) Marketing E) Root cause analysis Answer: D Page Ref: 5 Difficulty: Easy Chapter LO: 1 Course LO: Discuss the fundamental concepts of
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the Subway Restaurant has expanded their franchises into convenience stores. “The number of Subway franchises in convenience stores has grown from fifty to more than two thousand” (Whitfield‚ 2006). Subway did not fall into the trap of a marketing myopia where they “focused on the product they offered rather than the benefits and experience produced by their products” (Armstrong &
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within the firm -Lack of authority and credibility -Marketing function has been send out across department -CMO have little power 2.De-skill of marketing staff Because marketers are lack of marketing skill so marketing failed -Marketer myopia: Look for short-term result only (monthly‚ this quarter‚ this week) Use ‘me too’ product customer feeling angry with it So‚ they use tactical approach focused on quarterly targets to keep shareholders happy -Anyone can be marketer need to require
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vision and depth. Humans are hedonistic‚ ie‚ we prefer the good immediately. A person may use a drug because at the time of administering it to your body perceives sensations you like‚ but does not care that his body be damaged in the long term. That myopia causes do great nonsense in our lives to get instant gratification. The point is that with perseverance‚ we must have the
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felt heart rendering‚ but I have to prioritize their needs between stable and unstable and time management. One of things that I did which made me felt like I made a difference was my assignments and patient teachings. I found out that my patient has myopia and tinnitus which no one has asked him before and it was not on his medical record. I informed the nurse about and recorded it. I took another patient who initials was C J. I got to witness a thoracentesis procedure and 1500ml of fluid was removed
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for the product to be outstanding‚ diminishes‚ because new products can surface that are similar and create competition for them. I feel as though Martha didn’t assess her target market’s needs and wants. I feel as though Martha exhibited marketing myopia‚ in which they focused on the (actual) product rather than satisfying the customer (core). I think the group would write its mission statement with the Ralph Waldo Emerson quote. The mission statement should revolve around customer and the fact that
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lenses or glasses‚ visual defects are not a impediment for becoming a pilot". This means that you can become a pilot if you suffer from visual defects that can be corrected by glasses or lenses. Astigmatism‚ Hyperopic (long sightedness)‚ Presbyopia and Myopia are not cause for pilot rejection. LASIK or laser operation: Pay attention though not to do a LASIK
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marketers believe that the customers will favor products with most quality‚ features and performance. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products like ‘sun chips’ can follow the production concept‚ because Bangladesh is a developing country and people here have a limited ability to choose a high quality product‚ which is expensive‚ they usually
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