Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing‚ EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers’ needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2 Page Ref: 2 and 4 2) According
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LITERATUR E IN ENGLISH WEEKS: 1.SCHEME OF WORK SS I 1ST TERM a. Revision of previous session’s work. b.Resumption test c.Copying of scheme of works for the term 2.LITERARY APPRECIATION What is literature? a. Definition and functions of literature. b.Forms of literature (Oral and written with specific examples). c.The genre / branches of literature prose‚ drama and poetry with examples 3.ELEMENTS OF LITERATURE a. Synopsis – theme(s) plot‚ setting b. Synopsis continued
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Dependency on Technology In the world today‚ technology is everywhere. From cell phones and laptops‚ people can access the Internet and experience social media like Facebook‚ Youtube‚ and Skype in order to interact with one another. But just like drugs and drinking‚ using the Internet too much can lead into a serious addiction. Three issues concerning American society ’s dependency on technology are the signs and types of Internet addiction‚ the health problems for someone that has an Internet addiction
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Exchange Relationship DarvinBrown BUS 620 Abstract Marketing is a social process involving the activities necessary to enable individuals and organizations to obtain what they need and want to exchanges with others and develop ongoing exchange relationships. Many companies‚ especially industrial-product companies‚ lag in customer orientation‚ which increases the likelihood of “hard sales”. This paper addresses some issues facing companies who must market products that may not be an “easy
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Sales were decreased to a large extent. * Customer base were diminishing every year. * Market share was decreased. LIST ANY OUTSIDE CONCEPTS THAT CAN BE APPLIED The main concept which can be applied from outside to this case is “ Marketing Myopia ”. This is because the P & G was not considered the other skin care brands as the competitors until 1990. After 1990 they realised that their product was losing its market share. Until 1990 they were not tried to make any improvements or innovation
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process of anticipating future events and determining strategies to achieve organizational objectives in the future. Marketing planning involves designing activities relating to marketing objectives and the changing marketing environment. Marketing myopia: defining a business in terms of goods and services rather than in terms of the benefits that customers seek (business mission statements that are stated too narrowly suffer this). Strategic Business Unit (SBU): a subgroup of a single business or
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Each hemisphere of the brain also has a cingulate gyrus part of the limbic system Limbic system includes cingulate gyrus‚ amygdala‚ and hippocampus Emotion‚ learning‚ and memory Cerebral cortex consists of sensory‚ motor‚ and association areas Association areas integrate sensory data into perception Motor outputs control target tissues The noradrenergic system originates from the locus coeruleus in the pons Its axons terminate through the brain disseminates noradrenaline throughout
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structure‚ vi. check consistency with overall strategy‚ vii. assess response and fine tune‚ viii. assess whether it’s worth it to serve customer NTT DoCoMo • Customer segmentation. Do a DMP‚ DMU. Barco • Marketing myopia o Failure to adequately define‚ understand‚ anticipate and/or respond to the
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WHAT IS MARKETING? Marketing is managing profitable customer relationships. * To attract new customers by promising superior value * To keep and grow current customers by delivering satisfaction Marketing Defined * Marketing = satisfying customer needs * Not only selling and advertising only a small portion of a larger “marketing mix” – a set of marketing tools that work together to SATISFY CUSTOMER NEEDS and BUILD CUSTOMER RELATIONSHIPS * A social and managerial process
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Figures of speech As one of the articles in this issue deals with the English Language Fair held at the Barbican Centre last autumn‚ this might be a good opportunity to concentrate on varieties of English style. Let’s start with the use of imagery. The passage chosen for comment comes from The Guardian‚ a newspaper famous or notorious for its misprints as well as for the depth and seriousness of its new coverage. If the name of the writer‚ Roy Hattersley‚ seems familiar - yes‚ it’s the same
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