Importance of product lies in * Owning them (minor) * Obtaining them (major). Hence‚ products are really a via- media for services. Hence‚ in marketing‚ focus is on providing/ satisfying service rather than providing products. Marketing Myopia: Focus on products rather than on customer needs. 3. VALUE/ COST/ SATISFACTION: *
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EYE DEFECTSAND DISEASES STRABISMUS: A visual problem in which the eyes are not aligned properly and point in different directions. One eye may look straight ahead‚ while the other eye turns inward‚ outward‚ upward‚ or downward. The eye turn may be consistent‚ or it may come and go. Which eye is straight (and which is misaligned) may switch or alternate. CAUSES:With normal vision‚ both eyes aim at the same spot. The brain then combines the two pictures into a single‚ three-dimensional image
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COME GROW WITH US‚ LIKE US An Opportunity to join in SAIL as Management Trainees (Technical)- 450 or Management Trainee (Administration ) -75 SAIL‚ a Maharatna Company‚ is the leading steel-making company in India with a turnover of Rs. 43‚935 crore (FY 09-10). The company is one of the highest profits earning corporate of the country. SAIL‚ is in the process of modernizing and expanding its production units‚ raw material resources and other facilities to maintain its dominant position in
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Human Resource Management Project Topics‚ Ideas and Abstracts 1. A report on motivation 2. A report on recruitment and selection 3. A report on training effectiveness 4. A report on Conflict Management 5. A Study on Role of Recruitment and Selection 6. Performance appraisal at accenture 7. An overview of HR process & attrition analysis 8. Analysis of performance management at NDPL 9. A report on Bonus Act 1965 10. Business Communication - Effective Listening
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Dr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internationalisation of firms‚ cities and other institutions. Trained as a mechanical engineer and as a social psychologist‚ Perlmutter joined Wharton’s faculty in 1969. He specialised in the evolution of multinational corporations (MNCs) making predictions to how their viability and legitimacy would change. Perlmutter is the first academic who identified distinctive managerial orientations of international companies
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are classified and placed in the right place. Bitao Lai usually sits on the chair behind the desk and works for her assignment. She is a typical Chinese with black and straight hair. Because she spends too much time on computer‚ she wears a thick myopia glasses. She likes to wear in warm color‚ which makes her more active. Before going to America‚ Bitao Lai was an exceptional graduate student in a Chinese university. She followed her boss to do a research with some American professors at her
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Mahatma Gandhi once proclaimed that he “object[s] violence” since the “good” intentions only lasts “temporar[ily]‚” while the “evil” stays “permanent[ly].” Although humans may use violence at times when striving to help‚ their capability to make mistakes remain a threat to others. William Golding’s Lord of the Flies tells a story about a group of schoolboys who crash onto an island free of adults and attempt to establish their own society. Relying on fruits as a food source until developing hunting
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where our morals start to dissolve and we even deceive ourselves using euphemistic language like borrowing instead of stealing. Additionally‚ we also could have ethical blindness where the individual is unable to see any ethical implications or moral myopia where our moral vision is distorted. The next stage of the process is moral judgment where the most ethically appropriate choice is determined. Included in this stage are the use of intuition‚ emotion‚ and reasoning. Intuition is an automatic initial
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If measures to guard against the dangers of the Icarus Paradox (Miller‚ 1992) are relatively straightforward‚ then why do so many organisations fall prey to it? The Icarus paradox is a neologism coined by Danny Miller. The term refers to the phenomenon of businesses failing abruptly after a period of apparent success (Miller‚ 1990) (The Icarus Paradox)‚ where this failure is brought about by the very elements that led to their initial success. It alludes to Icarus of Greek mythology‚ who drowned
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Mouse Trap: Woodstream Corporation The company that has been chosen for this case study is Woodstream Corporation. This company was founded in 1832 and was formerly known as Animal Trap Company of America. It manufactures and markets a variety of pest control products including rodent control‚ caring control for pets and different types of mouse traps. It has been around for more than 150 years and marketed over 2500 unique products. Woodstream works to bring innovation to consumers by combining
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