Consulting Group Matrix) Product/Market Expansion Grid SWOT analysis‚ SW/internal (company analysis) Competitor Analysis Competitive Advantage – Different types SWOT analysis‚ OT/external (competitor analysis) Other important topics Marketing myopia Marketing plan and elements of the marketing plan Mission statement Marketing objectives What are the 4 P’s (elements of the marketing mix) Chapter 3: Social Responsibility‚ and Ethics Key topics Deceptive practices (pricing‚ promotion‚ packaging)
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Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013‚ Pearson Education INTRODUCTION • Global vs. “Regular” Marketing - Scope of activities are outside the home-country market Copyright 2013‚ Pearson Education GLOBAL MARKETING • Create value for customers by improving benefits or reducing price – – – – Improve the product Find new distribution channels Create better communications Cut monetary
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e-NEW-Age-of-Walmart/videos‚ 23 Sept. 2009. Web. 12 Dec. 2009. Kotler‚ Philip‚ and Kevin L. Keller. A Framework for Marketing Management. 4 International ed. Upper Saddle River: Pearson Education Inc‚ 2009. Print. Levitt‚ Theodore. "Marketing Myopia." Harvard Business Review July-August (2004): 1-15. Print. Porter‚ Michael E. "The Five Competitive Forces That Shape Strategy." Harvard Business Review (2008): 1-18. Print. WikiInvest. "Wal-Mart Wiki Analysis." Wikinvest.com. Trade King. Web
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Explain and illustrate the roles and functions of a marketing department. The marketing department studies the market and the target customers‚ decides the best way to reach these customers‚ and works with the rest of the company to help determine the new product needs of the market. The marketing department of a company carries out marketing strategies and plans. If the company is very small‚ one person might do all of the marketing work such as research‚ selling‚ advertising
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situations resulted in mismanagement of expectations of their client and failure to meet their commitments that could be avoided with the methodology of project management. Non-uniform priorities Each sub-department is currently under the effect of myopia because employees look to the objectives‚ targets or processes of their own functional area while neglecting the success of the project as a whole. The company lacks in terms of practices that could incentivize the alignment of priorities. “The only
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Glaucoma is an ocular disease that involves the increase of pressure in the anterior chamber of the eye which in turn can lead to harmful effects to vision. The anterior chamber is the area of your eye between the cornea and the iris. There are five types of glaucoma: - Chronic open-angle glaucoma is the most common type of glaucoma and is caused by a blockage in the trabecular meshwork which drains the aqueous humour out of the eye. This means aqueous humour is not efficiently balanced out as more
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do. Thus‚ marketing strategies must consider not only the needs of target consumers but also the strategies of competitors. The steps include competitor analysis‚ identifying potential competitors‚ assessing competitors and avoid being competitor myopia. The company is supposed to draw up some competitor marketing strategies like: customer intimacy where the company provides superior value by precisely segmenting its markets and then tailoring its products or services to much exactly the needs of
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product to be self-evident‚ they did not consider that marketing - construed as selling - applied to them. In 1960‚ however‚ the concept of marketing changed forever with the publication of Theodore Levitt’s classic article entitled "Marketing Myopia". In it he challenged the traditional product-oriented approach to marketing‚ and with it‚ the notion that a good salesman could sell anything to anybody’. Instead‚ he argued that the key to an organization’s success is putting the customers’
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Albinism What is albinism? Albinism is a genetic disorder that can affect all organisms with vertebrae. What does it do? Simple‚ Albinism causes a partial or complete lack of pigmentation in an organism. Or in layman terms‚ people affected with albinism lack the chemical that makes their body a certain color‚ be it black‚ yellow‚ or red. They’re also characterized by their glowing red eyes‚ making them often accused of being possessed by the devil. Albino’s are also unnaturally pale and also
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Situation The experience happened during our second meeting for Operations Management class when we were asked to analyse a case study in groups then present an output. I joined a group of managers who have very strong personalities and the discussion became highly technical. Confronted with this unfamiliar situation‚ I kept quiet and observed. I listened to everyone’s points but said nothing significant until the discussion ended. I also did not sound confident when I gave my short comments
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