communicating green products is to focus on their direct product benefits in comparison to non-green products and as a secondary message to communicate the green benefits. This was also supported by other theories such as Levits (1960) concept of “marketing myopia”‚ which describes a marketer’s tendency to focus on product features rather than consumer benefits. Table of Contents 1.0 Introduction 4 2.0 Marketing Communications 5 2.1 Strategic communication 5 2.2 IMC and Marketing communications 6 3.0
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HARLEY DAVIDSON: Preparing for the Next Century Executive Summary: Harley Davidson (HD) was established in 1903 by Harley‚ Arthur and Walter Davidson‚ and till date has proven to be an undisputed leader in the US heavyweight motorbike industry. The case discusses its strategies of sustaining a large market share as the motorbike Enterprise enters the 21st Century. During the first three decades‚ HD prioritized quality of its product by employing research and development (R&D). The Company
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Multiple Choice Quiz Module 9: Human Factors 1) Motor programmes are behaviour subroutines 2) "Risky Shift" is a tendency to take more risky decission in a group 3) During visual scanning the eye movement should be small and frequent 4) The amount of stress experienced with a particular task is dependent on the perceived demand and perceived ability 5) An excessive noise level would increase performance never 1) The cycle REM sleep and stages 1-4 sleep occurs about every 90 minutes 2) The alerting
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from Contingency-based Research and Directions for the Future. Accounting‚ Organizations and Society 28: 127-168. Chow‚ C.W.‚ Y. Kato‚ and K.A. Merchant. 1996. The Use of Organisational Controls and their Effects on Data Manipulation and Management Myopia: A Japan vs. U.S. Comparison. Accounting‚ Organizations and Society 21(2):175-192. Chow‚ C.W.‚ M.D. Shields‚ and A. Wu. 1999. The Importance of National Culture in the Design of and Preference for Management Controls for Multi-National Operations
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region as part of the “other America” in 1962.”(pp.2) Some of the structural problems stated by Eller include problems of land abuse‚ political corruption‚ economic shortsightedness‚ and the loss of community and culture; personally view the economic myopia as being the most daunting. Arguing flaws in the expansion of Appalachia’s postwar economy‚ Eller responds this led to “growth without development”. With the coal industry flourishing among soaring markets and technological innovation‚ our region
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Love‚ Better Not Everyone can agree that love is wonderful‚ but is it worth everything? Should one sacrifice their all for love? Scholars conclude that the central theme of Romeo and Juliet is love. Love drives the play‚ as the prologue introduces the audience to "a pair of star-crossed lovers." (Prologue‚ l.6) The definition of love is established as: eros‚ a union that brings self-fulfilment; philia‚ brotherly and sisterly love; and agape‚ wholly selfless love. Saint Augustine once said that
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Imperfection is prominent in our society; it contains war‚ greed‚ sickness. Osteogenesis Imperfecta (OI) is a group of genetic disorder that attacks the bones‚ making them fragile and weak‚ easy to break. Throughout a person’s lifetime with OI‚ a person may experience a few fractures to common breaks in the bone‚ due to trauma or everyday tasks. Different types of OI have been established to accommodate the wide range of the disease‚ from Type I to Type VIII. Because of those with more severe Osteogenesis
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Andrew Niccol’s Gattaca portrays a discriminatory society in which status and quality of life is determined solely by a DNA profile. However‚ it is against this oppressive regime that Vincent Freeman shines‚ as Niccol conveys the importance of maintaining individuality in those qualities which deem his protagonist unique. Throughout the film Niccol criticises those who conform and contribute to this‚ while simultaneously he praises those valids who do rebel in order to emphasise how pivotal it
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Debt is Good for You (01/25/2001) Franco Modigliani and Merton Miller published their famous theory about the optimal balance on debt and equity of the corporate finance. In the Modigliani –Miller theory they stated that the value of the firm is independent of firm’s capital structure. As the portion of debt goes up‚ the firm will be riskier‚ and the expected return will increase. In an efficient market‚ the business risk does not vary with leverage. But later‚ Modigliani –Miller theory modified
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Malhotra(10035) Vikram Arora(10057) Loma P Desai (10086) Vishwas Sharma (10119) Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company
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