Internet Marketing: An Overview 1. Introduction During the past decade‚ the popularity of the Internet has been growing explosively. This trend is manifested in several ways. First‚ according to Cyberatlas.com (2002)‚ the Internet in the United States is growing at a rate of 2 million new Internet users each month; 143 million Americans (54 percent of the population) used the Internet in September 2001‚ a 26 percent increase over August 2000
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HND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:
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CHAPTER 1 An introduction to Internet marketing The Internet and the marketing concept..................................................................................... 4 Internet marketing defined ......................................................................................................... 8 What benefits does the Internet provide for the marketer? ...................................................... 20 A short introduction to Internet technology .......................
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Introduction to Internet Marketing McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies‚ Inc.‚ All Rights Reserved. Introduction to Internet Marketing — Today’s Objectives ● Objectives will be to: ● Define the scope of Internet marketing ● Explore the stages of Internet marketing ● Discuss the relationship stages and the Marketspace Matrix ● Examine guidelines for success ● Outline the progression of the book Chapter 1: Introduction to Internet Marketing ● Definition and Scope of Internet Marketing
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Assignment Brief Internet marketing is sometimes treated as a separate type of marketing but‚ in this unit‚ you will find that the underpinning marketing principles remain the same and are enhanced and supported by new technologies. The nature of technological development is such that information and communications technology (ICT) can seem to move faster than the market itself‚ so products and technologies are out of date almost as soon as they reach the mainstream customer. In this unit you
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What is Marketing? 2. What is Internet Marketing? 3. Introduction 4. Objectives of online marketing 5. Objectives of a business having a retail outlet/ showroom. 6. Advantages of Internet Marketing 7. Disadvantages of Internet Marketing 8. The Questionnaire 9. The Results 10. Results in a nutshell 11. Survey conducted by SEO Industries- A U.S based industry 12. Literature Review 13. Recommendation 14. Conclusion 15. Bibliography 16. Webliography What is Marketing? Marketing
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Chapter 1: Convergence Learning Objectives (PPT 1-2‚ 1-3) What is E-Marketing? E-Marketing is the use of information technology in the processes of creating‚ communicating‚ and delivering value to customers‚ and for managing customer relationships in ways that benefit the organization and its stakeholders. How Does E-Marketing Relate to E-Business? E-business is the continuous optimization of a firm’s business activities through digital technology (allows the storage and transmission
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Describe the role internet marketing has in a modern marketing context using selected organisation as examples" I am going to prepare a report for the attention of the management team for two contrasting organisations Tesco and Easyjet. In this report I will be introducing the unit of internet marketing‚ define what internet marketing is about and the role of internet marketing. Also I will provide a section on which ways internet marketing is used. This report will also include information on how
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Internet Marketing Vs Traditional Marketing Content I. II. III. Abstract ...................................................................................................................... 3 Introduction ............................................................................................................... 3 Traditional Marketing .............................................................................................. 4 1. 2. Definition .................................
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Since its release in 1991‚ Internet revolution has changed the way companies do business and customers & consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products‚ services and prices from various suppliers. For organizations‚ it gives opportunity to widen
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