to introduce a 100 per cent private label store in the | | |country. And all these achievements have been the outcome of a very clear and deep understanding of the consumer. | | |Says an ex-employee of Trent (formerly Lakme)‚ "Nobody can ever make out from her knowledge of the consumers that she is not an Indian. It| | |is only her style and the way she conducts herself‚ that makes you realise her foreign upbringing". | | |Born
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DISSERTATION on “INFLUENCE OF BRANDING UPON THE PURCHASE INTENTION OF THE CUSTOMERS IN COSMETICS MARKET WITH REFERENCE TO - LAKME‚ MAC‚ MAYBELLINE AND LOREAL.” By RISHIKA A3104610040 B.COM (HONS) CLASS OF 2013 Under the Supervision of MS. GEETA MISHRA
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HISTORY OF UNILEVER Unilever has had a very long history with the Indian consumer. It has had its presence since 1888 when crates full of sunlight soap bars were noticed in the Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it. This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever: TIMELINE: * 1888 Sunlight soap introduced in
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MARKET SURVEY REPORT ON CUSTOMER SATISFACTION ON INPARTIAL FULFILLMENT OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION M.J.P.R.U‚ BAREILLY (SESSION: 2010-2011) SUBMITTED TO: SUBMITTED BY: Mrs. Sandhya Tripathi Pragati Dixit IIMS Faculty BBA-VI sem-C 915584
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ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. These products are manufactured over 40 factories across India. The operations involve over 2‚000 suppliers and associates. HUL’s distribution
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ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. The Company has over 16‚000 employees and has an annual turnover of around Rs. 21‚736 crores (financial year 2011 - 2012). HUL is a
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industry‚ largely unorganised and pegged at over Rs 12‚000 crore by some observers (others peg it as low as Rs 2‚000 crore)‚ is slowly but steadily taking the organised route to do business. The emergence of players such as Marico’s Kaya Skin Clinic‚ Lakme Beauty Salon‚ VLCC‚ Shahnaz Husain Herbals‚ CavinCare’s Limelite and Green Trends‚ Keune and Jawed Habib Hair & Beauty can be attributed to this trend‚ say observers. According to industry estimates‚ the organised and semi-organised beauty services
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India is the last major piece in the Asian jigsaw for us because the Maybelline brand has been in virtually every Asian country and India was the big gap in that puzzle.” Indeed‚ India has already supported a national brand leader in cosmetics field‚ Lakme Lever. The trend of consumer expenditure on cosmetics and toiletries has growth in the period 1994 through 1998 in India‚ meanwhile the Indian soap and Toiletries Makers felt that Indian market was facing phenomenal opportunities to increase the low
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INDIAN COSMETIC INDUSTRY Size of the Industry | The size of Indian Cosmetics Industry globally is $ 274 billion‚ while that of the Indian cosmetic industry is $ 4.6 billion. | Market Capitalization | According to analysis and figures given by the Confederation of Indian Industries (CII)‚ the total Indian beauty and cosmetic market size currently stands at US$950 million and showing growth between 15-20% per annum. | Output per annum | Industry sources estimate a rapid growth rate of 20% per
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Janil Gada MBA MC1 - 0016 10 Genres of Events 1. Entertainment & Leisure Events: * Parikrama * Vedas * Nirvana * Swedish House Mafia * Nichelback Rockstar * David Guetta * Norah Jones concert * Sun Burn * Tomorrow Land * Burning Man * Boom Festival * Nakshatranche dene * Sur aur taal * Sa re ga ma pa * Indian Idol 2. Government & Civic Events: * MNS campaign * Election campaigns * Barack
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