The Coca-Cola Company (NYSE: KO) is an American multinational beverage corporation and manufacturer‚ retailer and marketer of non-alcoholic beverage concentrates and syrups.[2] The company is best known for its flagship product Coca-Cola‚ invented in 1886 by pharmacist John Stith Pemberton in Columbus‚ Georgia.[3] The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more
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drafter where I learnt how to communicate with them and what things to consider while designing. With the tailors I understood the different styles of stitching and draping and how they rectify a size problem. During my tenure we also applied for Lakme Fashion week where the entire digital portfolio was independently done by
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“March Quarter & Full Year 2012-13 Conference Call of Hindustan Unilever” April 29th‚ 2013 SPEAKER: Management of Hindustan Unilever Limited. Page 1 of 29 March Quarter and Full Year 2012-13 Conference Call 29th April 2013 Moderator: Good day‚ ladies and gentlemen. I am Sourodip Sarkar‚ the moderator of this call. Thank you for standing by and welcome to the Hindustan Unilever Limited March Quarter and full-year 2012 and 2013 Earnings Call. For the duration of presentation‚ all participants’
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Targeting minorities is not exploitative 1. Definition 1.1 Marketing Marketing is all about "creating" a satisfied customer. Marketing activities touch and shape people’s lives everyday everyplace. Another‚ marketing activities are often the most visible decisions in a firm because marketing takes place at the "cutting edge" between an organization and its customers. Customers are notoriously lacking in fore sight. Ten or fifteen years ago‚ how many of us were asking for cellular telephones‚ fax
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foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. The Company has over 16‚000 employees and has an annual turnover of around Rs. 21‚736 crores (financial year 2011 - 2012). HUL is a subsidiary
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Chapter : 1 EXECUTIVE SUMMARY 1. EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and how they are using the distribution network as a key differentiating factor from its competitors. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. HUL are also looking to tap the market in rural
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OBJECTIVE: The objective of this study is to verify the positioning of the new luxury brands in relation to traditional luxury brands and middle range brands‚ and to draw implications for both academics and practitioners. In other words‚ to show that in terms of perceived prestige new luxury brands are substantially closer to traditional prestige brands than middle-range brands. In terms of price‚ however‚ they are substantially closer to middle-range brands
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second-largest fertiliser company in India. This is the third time that the Tatas and HLL are coming together and this time it is in the fertilisers and chemicals businesses. Previously the two came together in the Hindustan Lever-Tomco deal in 1993 and Lakme-Lever in 1998. The Tatas hold 30 per cent and financial institutions hold 26 per cent stakes in Tata Chemicals. HLL holds 50-per cent stake in HLCL and the institutional holding is at over 9 per cent as on 31 December 2002. The boards of the two
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fast growing and politically free media‚ the mainstream media hardy reflected the farmers’ distress. There are several fashion‚ sport and movie correspondents‚ however‚ not a single correspondent is working full time on poverty. For example‚ the Lakme fashion week drew a lot of media attention‚ while at the same time the farmers growing cotton where taking their lives at a rate of 6-8 each day. Rural Affairs Editor of Hindu newspaper P. Sainath sustainably covered the growing inequality and the
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What is the most powerful function that advertisement performs today? What is advertising and communication in today’s world? Advertising bears the burden of building brands. What is brand building? How does advertising build a brand? By taking a simple product‚ what does advertising do to build it into a powerful brand and how does advertising do this? Let us first understand what is a brand. A brand is a consumer’s idea of a product. This is a quote from the doyen of advertising – David
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