ENDORSEMENTS: A CRUSIAL AND CONTROVERSIAL PART IN ADVERTISEMENTS When you go for shopping in a supermarket and you come across many brands of various products. When you see a brand‚ it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance‚ Lux may remind you of Shahrukh Khan‚ Ashwariya Rai or even Katrina Kaif. The image of the celebrity in the ad leaves a lasting impression on your mind which motivates you to buy the product. Endorsements‚ by famous celebrities
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Factors affecting impulse buying behavior in FMCG Sector Thesis submitted for the partial fulfillment of Masters of Business Administration By Akanksha Kothari A-04 Bhumika Prajapati A-16 Deepthi Edward A -19 Parth Sarthi A-38 Prashant Dwivedi A-41
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Lovely Professional University‚ Punjab Course Code Course Title Course Planner Lectures MGT962 ADVERTISING 12377::Malika Rani Course Category Courses with conceptual focus 3.0 Tutorials Practicals Credits 0.0 0.0 TextBooks Sr No Title Author Edition T-1 Advertising Management Year Jaishri jethwaney & Shruti 2nd jain Publisher Name Oxford Higher Education Reference Books Sr No Title Author Edition Year Publisher Name
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Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the 1930s the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W
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rP os t IMB 357 S. RAMESH KUMAR‚ ANDE TEJA AND SYED HUSSAIN EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA AND THE BEAUTY CARE MARKET op yo India has been an emerging market that is witnessing radical changes in lifestyles and spending patterns of customers. Customers have been used to branded creams and lotions‚ and several of these offerings are being advertised with strong symbolic appeals associated with enhanced self-concepts. Kaya was also a brand in the beauty care
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attracting female shoppers than men. In May 2013‚ Jabong presented a fashion collection based on Bollywood movies. In July 2013 they were inspired by a Bollywood movie and offered a collection of clothing based on it. Jabong has partnered with Lakme Fashion Week and with designer Rohit Bal for an exclusive collection. In November 2013 Jabong along with Puma launched the digital fitness campaign ‘‘Gear up Buddy’’. In May 2014 NBA and Jabong partnered to launch the first official NBA online store
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Sales & Distribution Hindustan unilever - Document Transcript 1. December SALES & DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21‚ 2008 Sales & Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time‚ place‚ and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like
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history Olay is an American skin care line. It is one of Procter & Gamble’s multi-billion dollar brands. For the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008)‚[1] an ex-Unilever chemist from Durban‚ started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin"‚ a key ingredient. It was unique in the early days because it was a
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SYNOPSIS - Study Of Consumer Oriented Sales Promotion in FMCG (HUL - Hindustan Unilever) Made by: Shiva Purswani INTRODUCTION Now a days most of the FMCG companies are considering sales promotion as an important part of their marketing strategy
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mix. E.g: Personal wash: Lux‚ Lifebuoy‚ Liril‚ Hamam‚ Breeze‚ Dove‚ Pears‚ Rexona Laundry: Surf excel‚ Rin‚ Wheel Skin care: Fair & Lovely‚ Ponds‚ Vaseline‚ Aviance Oral care: Pepsodent‚ Close up Deodorants: Axe‚ Rexona Colour cosmetics: Lakme Ayurvedic personal and health care: Ayush Shampoo: Sunsilk‚ Clinic Tea: Broke bond‚ Lipton. Coffee: Bru Foods: Kissan‚ Annapurna‚ Knorr Ice cream: Kwality walls Width = 30 The depth of the product mix refers to the number
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