CASE: SM-122 DATE: 11/14/03 HYUNDAI MOTOR COMPANY We are disappointed when what we did is undervalued. But that’s the time we feel the need to do something. —Mong-Koo Chung‚ Chairman and CEO of Hyundai Motor Company Hyundai Motor Company (HMC)‚ the largest automobile company in Korea‚ went through some tumultuous events since it entered the U.S. auto market in 1986. After a promising beginning‚ a “Hyundai Car” became a synonym for a cheap car‚ suitable only for the lower class or a cheapskate
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& External Influences Affecting Tourism in Brazil | Audit Report | | | | | | Contents Page: * 1) Introduction * 2) External PESTLE Analysis Table * 2.1) Political Influences * 2.2) Environmental Influences * 2.3) Social Influences * 2.4) Technological Influences * 2.5) Legal Influences * 2.6) Environmental Influences * 3) Internal Strengths & Weaknesses * 4) References Key Internal & External Influences Affecting Tourism
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P. 1 2. Company Background P. 1 3. Macro-environment i. Political-Legal Environment P. 1 - 2 ii. Economic Environment P. 2 iii. Social Environment P. 2 iv. Ecological Environment P. 2 4. Difficulty i. Political-Legal Factor P. 2 - 3 ii. Economic Factor P. 3 iii. Social Environment P. 3 iv. Ecological Environment P. 3 5. Suggestion P. 3 - 4 6. Conclusion
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CASE STUDY HYUNDAI: LEADING THE WAY IN THE GLOBAL AUTO INDUSTRY DARI KASUS HYUNDAI‚ JAWABLAH PERTANYAAN DIBAWAH INI: 1. What are the roles of comparative and competitive advantages in Hyundai’s success? Illustrate your answers by providing specific examples of natural and acquired advantages that Hyundai employs to succeed in the global car industry. 2. In terms of Factor Proportions Theory‚ what abundant factors does Hyundai leverage in its worldwide operations? Provide examples and
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Case Study - Hyundai: Leading the way in the global car industry The global car industry is one of the largest and most internationalised business sectors. There are 17 major global car companies‚ each of which produces over 1 million cars a year. The Hyundai Motor Company (Hyundai) is South Korea ’s number one car maker and the 10th largest in the world. It sells vehicles in over 190 countries producing about a dozen car and minivan models‚ plus trucks‚ buses and other commercial vehicles. Popular
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About HMC The Hyundai Motor Company (HMC) is the largest South Korean automobile manufacturer‚ which is the fifth largest automaker in the world. In 2006 and occupied the 10th place in the world ranking of OICA. In 2007 Hyundai again have excellent grades in initial quality survey by JD Power‚ one of the indicators of the industry most respected and that measures the performance of cars and customer satisfaction during the first 3 months of use. In Korean‚ the word Hyundai means "modernity”
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Background of the Organization Hyundai Motor Company (Hyundai) is the world’s fifth largest automobile company. It is the South Korea based global manufacturer of automobiles‚ and operates as a unit of Hyundai Motor Group. The company along with its subsidiaries and affiliates is involved in the design‚ development and manufacturing of passenger cars under the brand names of Equus‚ Genesis‚ Genesis Coupe‚ Azera‚ Sonata‚ Elantra‚ Accent‚ Getz‚ i30‚ i30cw‚ i20‚ i10 and recreational vehicles under
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Introduction Hyundai automotive distributors were established in 1967. The company has displayed a high level of commitment to southern Africa’s future from both an economic and political point of view. There are many different types of market entry strategies that may be implemented by a foreign firm in an emerging country. Amongst the most popular are: 1. Portfolio Investment; 2. Export 3. Franchising 4. Licensing 5. Shared Equity/ Joint Venture The initial market entry strategy implemented
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Hyundai Launches Family Pricing Strategy and Standardises Parts Prices The cost of owning and servicing a Hyundai has never been cheaper for Kiwi motorists from this week. Hyundai Automotive New Zealand has announced a revolutionary new parts policy that will see genuine part prices across Hyundai’s model range standardised‚ and in many cases becoming considerably cheaper. Known as the Family Pricing Strategy‚ the policy sees the price of regular maintenance genuine Hyundai parts
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ANALYSIS HYUNDAI Strengths • The Quality Advantage Hyundai owners experience fewer problems with their vehicles than any other car manufacturer in India (J.D. Power IQS Study). The Santro was chosen the best in the premium compact car segment and the Getz in the entry level mid - size car segment across several parameters. This study measures owner in terms of design‚ content‚ layout and performance of vehicles across several parameters. • A Buying Experience Like No Other Hyundai has a sales
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