lies in relocation of production sites and management strategies of business. Firms need not only partnership with foreign companies in the form of direct investment and joint ventures‚ but they need also to develop cross-border buyersupplier relations. These trends also provide opportunities for the sharing of risks and costs in R&D and production. Globalization is driven by strategic alliances that reflect a shift of company strategies. Globalization is an increasingly important aspect
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“What I Would Do If I Won A Million Dollars?” If I won a million dollars‚ I would take some decisions that will influence my future. In effect‚ a million dollars is the possibility to make better my present life and also my future life. First‚ I will launch in the business world and invest in my education. Second‚ I will help my family and others to get a more beautiful. And third‚ life I will accomplish my goals life. Therefore‚ if I won a million dollars by chance‚ I will change the event of my
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If I won a million dollars Winning a million dollars can lead your life into many different directions. If I won a million dollars I’d try to focus on managing it wisely‚ because money runs out if it’s not used correctly. Many people today find themselves in debt from spending it too quickly. Statistics show that nothing but failure comes out of spending while no money is going back in. There are numerous things that can be accomplished with a million dollars. If I won a million dollars the first
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person‚ but miracles happen every day in the beautiful word we live in. So what would I do if my luck decided to change and I happen to win a million dollars? The idea is tough to grasp‚ but if I won a million dollars I would spend the money on myself‚ my mother‚ and the game of baseball for the youth within my community. To begin‚ if I won a million dollars I would enrich my own lifestyle. I would start by buying a beautiful sports car. A Porsche 911 looks like the perfect fit for me. The Porsche 911
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Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro‚ HMIL had emerged as the second largest car company in India. The case describes in detail the entry‚ product‚ pricing‚ distribution and promotional strategies of HMIL. The case briefs the challenges faced
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landscape in the Indian passenger car industry and study the marketing strategies of leading players. • Study the entry strategies of global car manufacturers in India. • Examine and analyze the marketing mix of Hyundai Motors in the Indian passenger car industry. • Compare and contrast the marketing strategy of Hyundai with other leading players in the Indian passenger car industry Contents: Keywords: Case‚ Hyundai Motors‚ Indian Passenger Car Industry‚ Foreign Car Manufacturers in India
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alliance with GE Consumer Finance. So‚ HyundaiCard’s largest shareholders became Hyundai Motor (31‚6%) and GE Consumer Finance (43%). HyundaiCard focused on its customer needs‚ developed new credit card products‚ and provided different online marketing campaigns. Its customer segmentation strategy focused on its customer needs: Lifestyle Influences à Activities. That why HyundaiCard formulated “Alphabet Marketing” named M‚ S‚ W‚ U‚ K and A‚ based on consumer lifestyle. The customized marketing approaches
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Xie College of Charleston‚ Charleston‚ South Carolina‚ USA‚ and David J. Boggs Eastern Illinois University‚ Charleston‚ Illinois‚ USA Abstract Purpose – To build a conceptual framework for the development of branding strategy from the pint of view of a Western firm entering a market in a developing economy. Design/methodology/approach – An extensive literature review brings together two research streams‚ market entry and branding strategy‚ with particular reference to corporate branding versus
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Pros and Cons of an appreciation in Australian dollar In the recent days‚ Australian dollar has witnesses a significant appreciation and keeps strong. To put in a simple way‚ appreciation of Australian dollar‚ for our ordinary consumer‚ means we can buy more goods than before using the same amount of money. This is caused by an increase of purchase power of Australian dollar. As for choices of consumers‚ foreign goods are especially welcomed for the simple reason that they become relatively cheaper
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Operations Strategy : Hyundai Automotive Industry Question 1. The automotive industry is one of the main ingredients of the Korean national growth. In 2004‚ Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country ’s second largest corporation. It is also the world ’s seventh largest car maker. In 1998‚ Hyundai acquired rival Kia Motors. This acquisition brings the first element of the firm competitive strategy
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