Context Executive Summary | 2 | | | Brief Description of Product and why its chosen | 3 | | | Marketing Segmentation | 4 to 6 | | | Comparison Between Honda & Hyundai | 7 | | | Honda Marketing Mix Strategy | 8 to 9 | | | Hyundai | 10 to 11 | | | Research Question‚ Research Objective‚ Research Variable | 12 to 13 | | | Literature Review | 14 to 17 | | | Hypothesis | 18 | | | Theroical Framewor | 19 | | | Methodology | 19 to 22 |
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References: Buckley‚ P. J. & Ghauri‚ P. N. 1999‚ The internationalization of the firm‚ 2nd edn‚ Cengage Learning‚ United States Chung‚ M. (2009). Globalization strategies of Korean motor vehicle industry: a case study of Hyundai. Universite D ’evry. Mode Of Access:< Http://Www. Gerpisa. Univ-Evry. Fr/Ancien-Gerpisa/Actes/22/22-5. Pdf>. Date Of Access‚ 1. Faure‚ G.O. & Sjöstedt‚ G. 1993‚ Culture and negotiation: An introduction. In Culture and Negotiation‚ edited by Guy Olivier
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` Hyundai Pampanga‚ Inc. JASA Hi-way‚ Dolores City of San Fernando‚ Pampanga A Strategic Management Paper Submitted by: Marco O. Hizon Ateneo Graduate School of Business Clark Special Economic Zone Submitted to: Professor Rosauro V. Sibal TABLE OF CONTENTS EXECUTIVE SUMMARY 5 I. INTRODUCTION 7 A. Company Background 7 B. Research Design and Methodology 7 II. EXTERNAL ANALYSIS 8 A. Economic Forces 8 1. Past Performance of the Economy 8 2. Growth
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“A comparative study on customer perception towards product of Maruti and Hyundai ‚‚ ‖ Submitted to Submitted by MR.Fahad Beg Vipin kumar B.B.A 4th sem Acknowledgement under my guidance. During this project they have done most efforts to study and understand the subject in detail.In addition to the books mentioned in the bibliography they have referred various study material‚magazine
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OBJECTIVE OF STUDY The main objective is to find out the current trend going on in the industry i.e. (about the product‚ price‚ place and promotion). This research aims at studying the. ASTUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS CARS IN AUTO MOBILE INDUSTRY WITH THE SPECIAL REFERENCE TO TATA‚ MARUTI‚ HYUNDI‚ HONDA. To study Customer attitude toward various Cars brand. To find out the perceived positioning of different Car Brands among customer. To know out the choice criteria which the customers
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A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
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FACTORS AFFECTING DEMAND & SUPPLY OF PETRLO CARS VS OTHER FUEL CARS In India there are basically four types of fuel cars :- 1. Petrol cars 2. Diesel cars 3. LPG cars 4. CNG cars Except these Electric cars are also going to be launched in India. FACTORS AFFECTING DEMAND :- 1) PRICE OF CAR: Demand of a particular commodity is firstly affected by price. It can be seen in the case of cars also. Petrol cars are cheapest among all other fuel cars available
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INTERNSHIP PROJECT | DONE BY:S.Kenen Bhandhavi | | ROLL NO: A30601912034 | | SYNOPSIS OF HYUNDAI MOTOR INDIA LIMITED 1. INTRODUCTION Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai Motor Company in India. It is the 2nd largest automobile manufacturer in India. It was formed in 6 May 1996 by the Hyundai Motor Company of South Korea. HMIL’s first car‚ the Hyundai Santro was launched in 23 September 1998 and was a runaway success. Within a few months of its inception
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Rural Marketing Mix Marketing Mix ‘refers’ to the set of actions‚ tactics‚ tools or variables that a company uses to promote and sells its brand or product in a markets 4 Ps of Rural Marketing * Product :Product’ refers to anything that is capable of or can be offered to satisfy need or want? * Price :Price refers to the amount the customers has to pay in order to acquire a product or services * Place : refers to point of sale. * Promotion: This refers to all the activities undertaken
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Hyundai Accelerates New Image Marketing / Case Study 3 Handy Billy Tirta – 16349951 1. Why would Hyundai have a voice-over stating “we’re pretty sure that Mercedes‚ BMW‚ and Lexus aren’t going to like it very much” in Genesis ad? Hyundai creates the statement to change the schema of Hyundai in US Market . In the US market‚ Hyundai is well-known as a brand of budget car which is really affordable for people in United States. Now Hyundai wants to broaden their market by increasing its product
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