Pepsi‚ Starbucks‚ and Hyundai to name a few‚ have benefited and continue to benefit from it. Further evidence of this will be provided later on. Furthermore‚ many companies use social media sites or networks such as Facebook‚ Twitter‚ YouTube‚ Google‚ LinkedIn‚ and others to generate a lot of
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Selected Answer Guide: CASE STUDY CASE 2-3 CAMRY goes interactive to attract black women Q1) There are three types of reference group influence – informational‚ normative‚ and identification. Assuming Bianca is a representative for the group consisting of successful‚ urban‚ professional African-American women‚ which type(s) of group influence do you see operating in this campaign? Informational influence is a potential since a member of the target group is implicitly saying‚ “You are
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The power of social influence has been a subject of extensive research (Hogg‚ 1992). The notion that groups working towards a mutual goal perform better than independent individuals has been largely accepted not only by social psychologists but also by employers (Abrams‚ Wetherell‚ Cochrane‚ Hogg & Turner‚ 2001). Employers for example would often suggest team building exercises because they recognize the importance of group cohesiveness and entitattivity (Baron‚ Brainscombe‚ & Byrne‚ 2009). Group
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leading crew management companies for seafarers. Concepcion‚ Joey. “CARLA LIMCAOCO: All Aboard” in GO NEGOSYO: Joey Concepcion’s Inspiring Sotries of Women Entrepreneurs‚ Philippines: Mandaluyong City‚ p.132 Fe Perez-Agudo‚ president and CEO of Hyundai Asia Resources‚ Inc. “Hyundai’s Fe Perez-Agudo hailed as Woman Entrepreneur of the Year” in
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Chapter 13 The Impact of Globalization on Cross-Cultural Communication Lowell C. Matthews and Bharat Thakkar Additional information is available at the end of the chapter http://dx.doi.org/10.5772/45816 1. Introduction In a global environment the ability to communicate effectively can be a challenge. Even when both parties speak the same language there can still be misunderstandings due to ethic and cultural differences. Over the last decade‚ there have been countless examples from
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simply because it’s expected that the individual will put in extra effort. Vallerand et al (2003:756) classified passion to be of two types i.e. “harmonious passion which is associated with voluntary internalization of the job and obsessive passion which deals with a pressured internalization of the job”. Forest et al (2011:28) however believes that “Harmonious passion is linked to positive consequences while Obsessive passion is related to less positive or negative consequences”. Furthermore
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Economies: An Empirical Assessment of the Determinants and Risks Predicated on German FDI Data‚ Deutsche Bundesbank‚ Discussion Paper 01/2004‚ 48 pp. 36. Williams‚ B. (1997)‚ Positive theories of multinational banking: eclectic theory versus internalization theory. – Journal of Economic Surveys‚ 11‚ 1‚ pp. 71–100. 37. Yannopoulus‚ G. (1983)‚ The growth of transnational banking. In Mark Casson‚ editor‚ The Growth of International Business‚ London‚ George Allen and Irwin. 13
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A recession is the contraction phase of business cycle. The official agency in charge of declaring that the economy is in a state of recession is the nation bureau of economic research. According to NBER the recession is defiend as “Significant decline in economic activity lasting more then a few months”‚ which is normally visible in GDP‚ real income‚ employment‚ industrial production‚ and wholesaler- retail sales. WHAT CAUSES RECESSION ? An economy which grow over a period of time tends to
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Managing Foreign Exchange Risk Everything about the deal was acceptable to PEMEX and Hyundai in September‚ 2010. The final negotiated price for 7500 new Hyundai “Aguila” automobiles was 58 Billion KRW (Korean Won). Payment was expected upon delivery‚ scheduled for exactly twelve months later. As PEMEX CFO Carlos Trevino saw it‚ there was one major concern: foreign exchange risk. A decision had to be made fast‚ due to the operating contract with the Mexican Government and Mexico City officials
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Effects of Corporal Punishment on Children When Used in the Home Discussion about corporal punishment is everywhere. It is in the news and in the home‚ and in education on what is punishment and what is abuse is beginning to rise. Corporal punishment has been used as a disciplinary tool for parents throughout all of America’s history (Gershoff‚ 2002‚ p. 1). However‚ the definition of what corporal punishment actually is‚ is still unclear to some people and parents. In Wendy Walsh’s essay‚ "Spanker
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