SWOT analysis of Hyundai This is Hyundai Motor Company SWOT analysis for 2013. For more information on how to do SWOT analysis‚ please refer to our article. Company background Name | Hyundai Motor Company | Industries served | Automotive | Geographic areas served | Worldwide | Headquarters | South Korea | Current CEO | Chung Mong-koo | Revenue | $ 70.226 billion (2011) | Profit | $ 6.910 billion (2011) | Employees | 57‚105 (2011) | Parent | Hyundai Motor Group | Main Competitors
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The Globalization of Hyundai Introduction Since its launch in 1967‚ Hyundai Motor Company(HMC) has led the automobile industry in Korea. In 1976 HMC produced its first original model‚ the Pony (with over 90 percent of parts sources locally)‚ using a low-lost approach(around US$2‚000). The successful development of this model resulted in HMC becoming the top car maker in Korea its market share rose sharply from 19 percent in 1970‚ to 58 percent in 1977. With the rapid expansion of its mass production
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CHAPTER 1 Introduction The automotive industry is a wide range of companies and organizations involved in the design‚ development‚ manufacture‚ marketing‚ and selling of motor vehicles. It is one of the world’s most important economic sectors by revenue. The automotive industry does not include industries dedicated to the maintenance of automobiles following delivery to the end-user‚ such as automobile repair shops and motor fuel filling stations. Automotive industry
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Case Study: Hyundai Cards Marketing Strategy By: Innestasia Tjahyadi I. Introduction Hyundai Cards‚ sponsored by Hyundai Kia Automotive Group‚ was established in 1999. They joined in as the market follower‚ challenging the highly competitive credit card industry in Korea. In 2005‚ HyundaiCard formed a strategic alliance with GECF (part of GE)‚ which invested 678.3 billion won in the firm and became the largest shareholder. Through its corporation with GECF‚ HyundaiCard made effort to become
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I. Statement of the Problem “How will Hyundai manage to change the Consumer’s image regarding their products as budget brand?” II. Objectives • General Objective To examine and further deepen our understanding with to regards to the problem of Hyundai as they accelerates new image marketing. • Specific Objective To provide and present diverse alternative courses of action concerning the crisis noticed. To persist on a case by case basis the different Strength‚ Weakness‚ Opportunities
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illustrate how a South Korean auto maker Kia Motors Corporation‚ has used its strategic marketing planning to develop its brand recognition in the UK automotive market. Kia Motors Corporation founded in the year 1944 and one of the oldest manufacturers of motor vehicles in South Korea. Kia Motors initiated with manufacturing of bicycles and motorcycles‚ grow as a part of Hyundai-Kia Automotive Group to become the world’s fifth largest vehicles manufacturer. Kia Motors has 14 manufacturing and assembly
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Alberto A. Cayco 20061140327 MG11A-Business Policy TTH 9:00-10:30 TYK 219 Case Study: Hyundai Group I. SWOT Analysis Strengths 1. One of the principal engines of the Korean economic miracle in the past two decades. 2. The Hyundai Group makes a wide range of products- ships‚ bridges‚ cars‚ cement‚ steel‚ chemicals‚ and oil drilling platforms‚ microchips‚ sneakers‚ pipes‚ furniture‚ and locomotive
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1. FINANCIAL PERFORMANCE ANALYSIS 1.1 Introduction Finance is the life i.e. blood of business. It is rightly termed as the science o f money. Finance is very essential for the smooth of the business. According to Wheeler‚ “Finance is that business activity which is concerned with the organization and conversation of capital funds in meeting financial needs and overall objectives of a business enterprise”. Financial management is that management activity which is concerned with the planning
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HISTORICAL DEVELOPMENTS OF KOREAN CAPITALISM The Hyundai Business Group‚ 1940s-1990s SCHOOL OF INDUSTRIAL RELATIONS AND ORGANISATIONAL BEHAVIOUR WORKING PAPER SERIES ISSN 1325-8028 November 1997 115 HISTORICAL DEVELOPMENTS OF KOREAN CAPITALISM The Hyundai Business Group‚ 1940s-1990s1 Seung-Ho Kwon Abstract The chaebol‚ family-controlled conglomerates‚ which now dominate the South Korean economy constitute a unique type of business enterprise in the development worldwide of capitalist
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Balanced Scorecard Analysis of Hyundai and Honda Two of the major players in the global automobile industry are Honda and Hyundai (also known as Hyundai Motor Group). These business organizations have global scope of operations‚ and they have maintained considerable growth and expansion in recent years despite the slowdown of the Western economies. The positions of Honda and Hyundai emphasized the capabilities of these firms to maintain a positive and profitable strategic outlook‚ especially in
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