populations create pressure on healthcare systems. • Epidemic or chronic diseases (e.g. obesity). Technological • Impact of genetic research on industry. • Utilizing a web of alliances to address multiple customer needs Environmental • Increasing standards and requirements for environmental protection are becoming more stringent because of industry operations. Legal • A fixed period on patent protection. • Regulatory scrutiny governed by legislation. 2. Step 1 :High potential
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yA Project Report On STUDY OF CUSTOMER SATISFACTION AND BUYERS BEHAVIOUR A STUDY OF ORGANIZED AUTOMOTIVE HYUNDAI MOTORS LIMITED OUTLET IN VISAKHAPATNAM CITY Gitam Institute of Management‚ GITAM University‚ Visakhapatnam Under the Guidance of Submitted By Panigrahi Rajeshwar
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The Global Pharmaceutical Industry In the pharmaceutical industry market segments can be found depending on the criteria used. For example‚ geographically there are three main market segments (the Triad accounting for 80% and with the strongest growth): The United States of America‚ Europe and Japan with the main future segment being the least developed countries. Another way of classifying the market segments that the pharmaceutical industries face is by those products directed to primary care
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CASE: SM-122 DATE: 11/14/03 HYUNDAI MOTOR COMPANY We are disappointed when what we did is undervalued. But that’s the time we feel the need to do something. —Mong-Koo Chung‚ Chairman and CEO of Hyundai Motor Company Hyundai Motor Company (HMC)‚ the largest automobile company in Korea‚ went through some tumultuous events since it entered the U.S. auto market in 1986. After a promising beginning‚ a “Hyundai Car” became a synonym for a cheap car‚ suitable only for the lower class or a cheapskate
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ANALYSIS HYUNDAI Strengths • The Quality Advantage Hyundai owners experience fewer problems with their vehicles than any other car manufacturer in India (J.D. Power IQS Study). The Santro was chosen the best in the premium compact car segment and the Getz in the entry level mid - size car segment across several parameters. This study measures owner in terms of design‚ content‚ layout and performance of vehicles across several parameters. • A Buying Experience Like No Other Hyundai has a sales
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first strategies Hyundai should consider is the development of luxury vehicles which could then be heavily marketed toward the upper and middle class cultural societies in United States‚ China‚ Japan‚ Europe‚ etc. While Hyundai has come a long way since it first began‚ the automobile manufacturer has a long path of growth and expansion to meet the consumer recognition of the competition. There are both pros and cons of this type of strategic plan. The greatest advantage presents Hyundai the opportunity
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In The Economist’s “Sell Foam like Soap” publication‚ the beer industry and its symbiotic ties to advertising are highlighted and explained in a fashion that relates well to our economic study of the industry. The market structure of the beer industry has led to an effect of high seller concentration that leads our study to the importance of factors such as advertising and product differentiation. In “Sell Foam like Soap‚” the author highlights the issue of slumping sales and the major breweries’
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Hyundai: A Global Success Story The automotive industry is among the largest and most global sectors in the world. Any shift in the automotive industry has consequences for firms around the globe. Hyundai Motor Company (HMC) is a rising star in the global automotive industry. South Korea’s number one carmaker‚ HMC produces about a dozen models of cars and minivans‚ as well as trucks‚ buses‚ and other commercial vehicles (www.hyundai-motor.com). . Popular exported models are the Accent
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answer by providing specific examples of natural and acquired advantages that Hyundai employs to succeed in the global car industry. ANS: Demand in South Korea is too low to sustain indigenous automakers like HMC and Kia‚ thus exporting is a necessity to attain the economies of scale needed to remain competitive in a tough industry. South Korea enjoys various national competitive advantages in the provision of cars such as abundance of production factors in cost-effective labor‚ knowledge workers
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r o v i d e s u s e f u l i n f o r m a t i o n t o t h e g e n e r a l p u b l i c ‚ c a r o w n e r s ‚ d e a l e r s a n d c a r m a n u f a c t u r i n g c o m p a n i e s i n m a n y w a y s . I A Consumer Stimul i b s t r a c t Car Industry: SWOT Analysis Dharmaraj C.‚ Sivasubramanian M. and Clement Sudhahar J. Mr. D h a r m a r a j C . ‚ A s s i s t a n t P r o f e s s o r‚ S c h o o l o f M a n a g e m e n t ‚ K a r u n y a U n i v e r s i t y ‚ C o i m b a t o r e - 6 4 1
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