Louis Vuitton and Gucci to deliver a competitive advantage. Does the advantage come only from the brand name or there are other advantages? (5) Louis Vuitton (6) Gucci (7) The VALUE CHAIN AND THE VALUE SYSTEM were developed by Professor Michael Porter. The concept of value added can be used to develop company ’s sustainable competitive advantage. Like most of the organizations LV consists of activities that link together to develop the value of the business. The VALUE CHAIN is used for developing
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privatization and globalization leading to difference in company’s strategies. A strategy can be defined in many ways and has many different viewpoints. This article aims to explain and critically evaluate the approaches of Jay Barney and Michael E. Porter‚ two leading strategy theorists‚ in-turn explaining the basis leading to the difference. What is Strategy & Competitive Advantage? Strategy is the creation of unique and valuable position involving a different set of activities.1 A firm
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customer value‚ creating customer value‚ delivering customer value‚ capturing customer value‚ and sustaining customer value. To help a company identify the ways to create more customer value‚ Michael Porter of Harvard proposed the Value Chain as shown in the next page. As you can see in the diagram‚ Porter separates a business system into a series of value generating activities. Those activities are sequence and found to be common in a wide range of firms. There are two main groups of activities‚ including
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Case No: 1 BPO – BANE OR BOON ? Answers: 1. Which of the theories of international trade can help Indian services providers gain competitive edge over their competitors? 1. Suggested Theory to gain dynamism and competitiveness in Operation A. Developing executive leadership at three levels top team‚ the personal development of individual executives as leaders and the Chief Executive Officer (CEO) B. Success Brand Development and Brand Strategy : An effective brand strategy will
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Hyundai Accelerates New Image Marketing / Case Study 3 Handy Billy Tirta – 16349951 1. Why would Hyundai have a voice-over stating “we’re pretty sure that Mercedes‚ BMW‚ and Lexus aren’t going to like it very much” in Genesis ad? Hyundai creates the statement to change the schema of Hyundai in US Market . In the US market‚ Hyundai is well-known as a brand of budget car which is really affordable for people in United States. Now Hyundai wants to broaden their market by increasing its product
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Managing the International Value Chain in the Automotive Industry Strategy‚ Structure‚ and Culture Stefan Schmid‚ Philipp Grosche Table of contents Foreword Authors Acknowledgments International value chains: Current trends and future needs‚ as exemplified by the automotive industry 1. Internationalizationofthevaluechainintheautomotiveindustry 2. Configurationandcoordinationascrucialdimensionsinshapinginternational valuechains 3. Bestpracticesandoptionsformanagingtheinternationalvaluechain
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Things that Make India Proud LG - Digitally Yours Sify - Making the Internet work for you Voltas - ACs with IQ Alcatel - Architect of an Internat World Cathy Pacific Airlines - The Heart of Asia MS Office 97 - Work Less‚ Do More Hyundai - Drive Your Way Canon - Delighting You Always Philips - Sense & Simplicity The Economic Times - The Power of Knowledge Cell One - The One for Everyone Cantabill - International Clothing Business World - Play the Game Dolphin
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CRITICISMS OF PORTER’S DIAMOND I. INTRODUCTION The book‚ “The Competitive Advantage of Nations”‚ shows how Michael Porter studied ten developed countries and 100 industries in order to answer questions concerning the national competitive advantage which he found to be inadequately explained by the Heckscher-Ohlin theory and the theory of comparative advantage. (Hill‚ 2009‚ p. 189). These questions include: A. “Why are some nations more successful than others in international competition?”
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Professor Michael E. Porter Institute for Strategy and Competitiveness Harvard Business School Cambridge‚ Massachusetts June 24‚ 2005 This presentation draws on Michael Porter‚ Klaus Schwab: The Global Competitiveness Report 2004-2005‚ Oxford University Press‚ 2004 and other sources. For further information on the Report and on the Institute for Strategy and Competitiveness see www.isc.hbs.edu 200506 GCR Vietnam – KC 2005.06.24.ppt 1 Copyright 2005 © Professor Michael E. Porter Topics for
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Three of the many companies that are direct competition are:- Hyundai motors company. Honda motors company. Ford motors company. The Hyundai Motor Company‚ a division of the Hyundai Automotive Group‚ is South Korea’s largest car maker. It is headquartered in Seoul‚ South Korea. In 2005‚ the combined sales of the Hyundai KIA Automotive Group made it the world’s sixth largest vehicle manufacturer. In Ulsan‚ South Korea Hyundai operates the world’s largest integrated automobiles manufacturing
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