Alberto A. Cayco 20061140327 MG11A-Business Policy TTH 9:00-10:30 TYK 219 Case Study: Hyundai Group I. SWOT Analysis Strengths 1. One of the principal engines of the Korean economic miracle in the past two decades. 2. The Hyundai Group makes a wide range of products- ships‚ bridges‚ cars‚ cement‚ steel‚ chemicals‚ and oil drilling platforms‚ microchips‚ sneakers‚ pipes‚ furniture‚ and locomotive
Premium Chaebol Management
CASE: SM-122 DATE: 11/14/03 HYUNDAI MOTOR COMPANY We are disappointed when what we did is undervalued. But that’s the time we feel the need to do something. —Mong-Koo Chung‚ Chairman and CEO of Hyundai Motor Company Hyundai Motor Company (HMC)‚ the largest automobile company in Korea‚ went through some tumultuous events since it entered the U.S. auto market in 1986. After a promising beginning‚ a “Hyundai Car” became a synonym for a cheap car‚ suitable only for the lower class or a cheapskate
Premium
Hyundai-motor-company-report PART 1: HYUNDAI MOTOR COMPANY REPORT Business Description Products and Brand: Hyundai Motor Company (hereafter‚ HMC) formed in 1967‚ was a part of the South Korean Chaebol - the Hyundai Group. In the last four decades‚ HMC managed to establish itself as a most prominent automaker producing reliable‚ technically sound and stylish automobiles and commercial vehicles. Headquartered in Seoul‚ South Korea‚ HMC opened a new chapter in the history of the
Premium Corporate social responsibility Automotive industry Hybrid electric vehicle
yA Project Report On STUDY OF CUSTOMER SATISFACTION AND BUYERS BEHAVIOUR A STUDY OF ORGANIZED AUTOMOTIVE HYUNDAI MOTORS LIMITED OUTLET IN VISAKHAPATNAM CITY Gitam Institute of Management‚ GITAM University‚ Visakhapatnam Under the Guidance of Submitted By Panigrahi Rajeshwar
Premium Brand
this company? In consumer markets‚ one of the key forces is demographics. Difference in the size of commercial‚ industrial or residential customer with respect to both employees and sales are likely to contribute to differences in customer needs. Hyundai Elantra is best described as an affordable transportation. The ideal location for the market is educational and industrial communities. The age group that prefers to buy is normally low to medium income individuals and households such as college students
Premium Marketing
About HMC The Hyundai Motor Company (HMC) is the largest South Korean automobile manufacturer‚ which is the fifth largest automaker in the world. In 2006 and occupied the 10th place in the world ranking of OICA. In 2007 Hyundai again have excellent grades in initial quality survey by JD Power‚ one of the indicators of the industry most respected and that measures the performance of cars and customer satisfaction during the first 3 months of use. In Korean‚ the word Hyundai means "modernity”
Premium Automotive industry General Motors Volkswagen Group
Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro‚ HMIL had emerged as the second largest car company in India. The case describes in detail the entry‚ product‚ pricing‚ distribution and promotional strategies of HMIL. The case briefs the challenges faced
Premium Suzuki Maruti Suzuki Automobile industry in India
manufacturers‚ success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members (e.g.‚ agents‚ wholesalers‚ distributors‚ and retailers). Given this situation‚ considerable marketing channel research has focused on organizational responsibility for managing channel how interrelationships among a firm and its channel members can be managed better (Achrol and Stern 1988; Anderson et al 1997). Globalization of markets is a phenomenon that has
Premium Marketing
Hyundai Launches Family Pricing Strategy and Standardises Parts Prices The cost of owning and servicing a Hyundai has never been cheaper for Kiwi motorists from this week. Hyundai Automotive New Zealand has announced a revolutionary new parts policy that will see genuine part prices across Hyundai’s model range standardised‚ and in many cases becoming considerably cheaper. Known as the Family Pricing Strategy‚ the policy sees the price of regular maintenance genuine Hyundai parts
Premium New Zealand Ford Motor Company
Case Study: The Hyundai Group Time Context: Summary/Abstract: Like many Korean chaebols‚ Hyundai was established only recently‚ in 1947 as a construction company. But by the end of the 1950s‚ Hyundai Construction grew to become one of the major construction companies in Korea. Then‚ Hyundai expanded businesses primarily in the construction‚ heavy industry and automobile manufacturing sectors during the next two decades to become the largest business group in Korea. During this period
Premium South Korea Chaebol Industry