DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONS 40 SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE-1 43 ANNEXURE-2 44 ANNEXURE-3 - QUESTIONNAIRE 45 REFERENCES 48 ABSTRACT My project that is “Consumer behavior for mobile phones” is basically is a market research
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Mobile phones in our life These days‚ mobile phones have a really big role in our life. We cannot imagine living and communicating without it because we are just really used to it. A lot of people will say that there are a lot of disadvantages of having a mobile phone these days‚ but let’s not forget that there are plenty of advantages. For example‚ a really big advantage is that with mobile phones we can communicate with people all over the world‚ no matter where we are. We can also text‚ which
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LITERATURE REVIEW: MOBILE PHONES AND ITS USAGE Today‚ mobile phones are very common and prevalent in our society. Human relationship and mental concentration are now replaced by electronic connections.Mobile phones have become a necessity and this industry is taking every one’s mind by storm. This technology brought many facilities with it i.e. convenience‚ ease of usage‚ accessibility because of which people gets connected with each other in case of emergency‚ can enjoy music‚ can carry it anywhere
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considered normal to write a letter to your friend. Now‚ wellnow its a completely different story. If I did that now‚ one of you in the audience woulddefinitely say Just send a text‚ theyll receive in less than a minute. The developments of mobile phones have brought convenient advantages to the world. With the wide spread use of the internet‚ the seemingly ubiquitous prevalence of Wi-Fi hotspots and the ever presentfashion accessory that cell phones have become communication technology is more
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Mobile phone good or evil Mobile phone’s are not just a substitute of the traditional red phone box seen on the streets‚ it has many functions and tools such as radio‚ video‚ games‚ and music downloads‚ Sat. NAV and loads more. The mobile phone has become a life support for many people. People of all ages carry handsets for all different reasons: business people may use it to plan day to day appointments and meetings‚ Pleasure users may use it for tools for just emergencies‚ teenagers
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tasks‚ it is impossible for us to complete a task without his will. We thank Miss Nadia Ayub who gave us this challenging task and motivated and helped us on each and every step of the research study. We can’t thank enough our parents who always stood by us and supported us. Special thanks to our senior fellows who shared their experience‚ guidance and provided us with their own reports as references. Of course this report would not be possible without the participation of the students of IoBM who spared
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Technology: mobile phone evolution Mobile phones or nowadays called smart phones; those have started just like a need in the past. Now they have become the main tool or in most cases the assistant of the human being‚ it is an everyday use device. Everybody has one or two around the world‚ some people’s job‚ study’s and free time depends a hundred percent on those little but extremely technological objects. With a smart phone you can do things like: send emails‚ check your social networks‚ listen
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a phrase in which we can use to describe our evolution of mobile technology. The initial purpose of mobile technology was to connect with people while being on the go or having the ability to connect without a line. However‚ today modern technology purposes are to connect and facilitate our lives. Before‚ phones were kind of used for card game‚ calculators‚ and time; before‚ even less than those features. Now days we have Internet‚ mobile banking‚ millions of games‚ task management‚ etc. Before features
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10 Internet 10 Table 1: Mobile Content Consumption 10 Information society 11 Fashion 11 Age 11 Broadband 12 Bundling Mobile 12 Seasonal effect 12 Technological drivers 13 Table 2: Development of mobile phone 13 Convergence 13 Software 14 Battery 14 Political 16 Health 16 Crime 16 Environmental 17 Reduction of Hazardous Substances 17 Graph 1: Breakdown of Materials Used in a Typical Mobile Phone‚ by Volume 17 Universal Cell Phone Chargers 18 Porter’s 5 Forces
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SUBJECT: Report on mobile phones – problems‚ benefits and solutions INTRODUCTION Mobile phones have become one of the greatest achievements of technology in today’s world. It helps to create an informative‚ connected‚ innovative‚ creative‚ participative and converging society. Nowadays‚ it is a common scene to see everyone walking around with their noses buried in their mobile phones. This report has been written because there has been a massive increase in the usage of mobile phones among the young
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