Integrated Marketing Communications Group-8‚ Sec-C Ajit‚ Anuj‚ Prateek‚ Rohit‚ Vaibhav AIRTEL: Evolution Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia‚ Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL 4P’s Product: Airtel is the fifth largest telecom operator in the world with
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Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent
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MARKETING STRATEGY of BHARTI AIRTEL - September 10th‚ 2010 Bharti Airtel Limited Business Description Provides mobile‚ broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) Established July 07‚ 1995‚ as a Public Limited Company Highlights for Second Quarter and Half Year Ended September 30‚ 2006 Market leader with a market share of all India mobile subscribers at 21.4% Highest ever-net addition of 41.1 lakh customers in a
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. MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category
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MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless‚ least I be branded ungrateful. I am extremely
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Bharti Airtel has been divided into distinct business units‚ as follows: The Mobile Services division is probably the most valuable division of Bharti Airtel. Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country‚ based on the number of customers. It provides numerous value added services such as mobile apps‚ hello tunes‚ m-commerce‚ wireless internet etc. The Airtel Telemedia Services division provides high speed broadband
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The C.R.E.A.M strategy for learning § What do those letters stand for? § C: creative § R: Reflective § E: Effective § A: active § M: motivated § Creative: Have the confidence to use your individual strategies and styles‚ applying imagination to your learning. § Reflective: analyze and evaluate
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REPORT ON BHARTI AIRTEL LIMITED Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives
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CLUE Case Study Bharti Airtel Rural Strategy Connected Life Experiences on the Move EXECUTIVE SUMMARY COMPANY PROFILE Bharti Airtel Limited is one of Asia’s leading integrated telecom services providers with operations in 19 countries across Asia and Africa. The company is structured into four strategic business units: mobile‚ telemedia‚ enterprise‚ and digital TV. The mobile business offers services in India‚ Sri Lanka‚ and Bangladesh. COMPANY HISTORY Bharti Airtel was established as Bharti
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11 100 Night airtel local mins (11pm-6am) 9.79 1.21 7 days discounted tariff recharge 12 120 Local+National SMS 10.53 1.47 10 Days SMS recharge 13 120 Min of 2G Internet 11.57 1.43 2 Days 2G internet recharge 14 30 All Local Minutes for 2 days 12.46 1.54 2 days discounted tariff recharge 15 15 talktime and 5 night A2A mins 13.35 1.65 1 day top up recharge 17 local Airtel calls @35p/min. First 120 Local Airtel seconds charged
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