environment ‚key resources‚key success factors and issues facing by the company. Airline Business environment in Asia-Pacific According to Asia Pacific Aviation Summit in February‚2006‚ at the macro-economic level Asia Pacific growth is impressive and it is assume that the strong economic growth will continue in the future. Along with the economic growth ‚the demand for airline industry in Asia-Pacific region increased. Especially for countries with strong economy like Australia ‚Singapore ‚China ‚Thailand
Premium Singapore Airlines Airline Low-cost carrier
everyone. Since 2001‚ Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airlines in the annual World Airline Survey by Skytrax for five year consecutive years in 2009‚ 2010‚ 2011‚ 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route network that spans through to over 20 countries‚ Air Asia continues to pave the way
Premium Low-cost carrier Airline Malaysia Airlines
SWOT ANALYSIS FOR AIR ASIA Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost‚ Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of
Premium Airline Low-cost carrier
ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
Premium Marketing
looks at Sweden-based Hennes & Mauritzs (H&M) sourcing and inventory direction strategies and their reliance on distribution channel partners. H&M has developed a extraordinary distribution channel dodge to compete with better entrenched retailers including Gap‚ Old Navy‚ Zara and FCUK. H&M ware Strategy Understanding H&Ms distribution strategy requires a clear intellectual of their oerlap philosophy and strategy. Like Gap and other habiliment retailers‚ H&M foodstuffs to a particular segment of the
Premium Marketing Retailing Supply chain
facility/ labour. A third reason could be product integration – it gives the acquirers a basket of generics that they can promote in the global market. This paper also looks at the issue of patent expiration. There are a couple of companies working on the M&A format either to take over a R&D division of another company or looking at expanding their global footprint by leveraging the distribution‚ supplier‚ and intellect network of the acquired company. We will also be analyzing some instances of Indian
Premium Pharmaceutical industry Generic drug Pharmacology
Tech seminar m-commerce Tech seminar CONTENT 1. INTRODUCTION 1.1 HISTROY 1.2 IMPORTANCE OF M-COMMERCE 1.3 WORKING OF M-COMMERCE 1.4 TYPES OF M-COMMERC E 1.5 MOBILE COMMERCE FROM THE CUSTOMER’S POINT OF VIEW 1.6 MOBILE COMMERCE FROM THE PROVIDER’S POINT OF VIEW 2. MOBILE COMMERCE TECHNOLOGIES 3.ADVANTAGES AND DIS ADVANTAGES OF M-COMMERCE 4. RESEARCH STATUS OF MOBILE COMMERCE 5 M-COMMERCE APPLICATIONS 6. CONCLUSION 7. REFERENCES m-commerce Tech seminar commerce m- CONTENT
Free Mobile phone GSM Electronic commerce
H&M Hennes & Mauritz AB SWOT Strength 1. They have 3‚132 stores in more than 54 markets worldwide 2. High market share (The world’s No. 2 fashion retailer) 3. Strong brand name 4. One of the world’s largest fashion retailers 5. H&M employs around 116‚000 employees in over 54 different countries worldwide. The average number of employees in the Group‚ converted into full-time positions‚ was 81‚ 099 (72‚276)‚ of which 6‚868 (6‚220) are employed in Sweden. 6. Experienced fashion design team ( H & M comprises
Premium Marketing Monopoly Currency
C O M P E T I T I V E A N A LY S I S GAMECONSOLES Color palette: Weak‚ outdated Strengths Not much strength here. The close-up of the game controller photo adds power to the overall box. The sunrise on the planet horizon shows an “out of this world” look and feel‚ providing the sense of unlimited games experiences and a vast universe of gaming options. The logo and symbol covering almost a third of the box makes a direct and easy identification of the product to the consumer. Weaknesses
Premium Black Color White
AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2
Premium Low-cost carrier Airline