Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of
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Carnival Cruise Lines is the largest cruise company in North America and carries more than 60‚000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable‚ relaxed cruise. Furthermore‚ Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about
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After reading many novels throughout my life I would place‚ The Shadow Lines‚ by Amitav Ghosh‚ in my top 10 list. The novel is based on the narrator who was English educated but Indian born. The narrator illustrates and shares his views of foreign countries which he has never been to with other characters in the novel. Even though the narrator is English educated his values‚ ethics‚ and culture is more Indian than an American. Many of us now notice that when a person migrates from one country
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The Red Line The story “The Red Line” by Charles Higson revolves around a woman and two men of whom one is stabbed and another becomes a murderer. All of the characters share the feeling of displacement. They all feel different from other people. The first character we meet‚ the Bob Seeger imitator‚ feel that he is different from others in his appearance and better than others when it comes to performance. “when he looked out of the window he could see people. Ugly people.”. He thinks that people
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Chaos is What Killed the Dinosaurs‚ Darling Michael Lehmann’s Heathers‚ a dark twist on the classic 80’s teen film genre has been praised by audiences and critics for over 25 years. Its crude satire and confronting content provide powerful insight into the likes of society and power roles. Juliette Neilsen evaluates the decision of its inclusion in the recent Global Citizens film festival and its continual relevance. Heather told me she teaches people "real life". She said‚ real life sucks losers
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“CROSS”). An enlarged handcuff is drawn next to the officer‚ indicating arrests. The other police officer is wearing a SWAT uniform‚ with an offensive weapon on his hands‚ indicating the militarization of the police departments. The “Police Line - Do Not Cross” line symbolizes the authority of the police and a way they respond to protests and resists. Both officers do not show any sign of emotions
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of the most influential thinkers in world history formed contrasting ideas on the concept of the soul. On one hand‚ Plato’s idea of the soul was created based on his theory of forms‚ as illustrated through a conceptual apparatus called “The Divided Line”. In this diagram‚ concepts of the absolute‚ such as the essence of absolute good‚ come from forms and ideas‚ which are eventually processed into the physical world as images in our minds. These images can then once again be manipulated into forms
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Alphabet of Lines in Technical Drawing Lines in technical drawings are part of a specialized graphic language that is standardized throughout industry. Each type of line has a very precise symbolic meaning. Correct usage of this "alphabet of lines" is essential whether you use traditional drafting methods or CAD. Line weight is the thickness of the line. Construction lines and guide lines are very light‚ easily erased lines used to block in the main layout. Visible lines are the edges
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Leading lines are present in the drawing as the drawing of the road is the first part of the drawing that catches the audience’s eyes due to it being smooth. It is smooth as contour lines aren’t present there‚ therefore the smooth surface contrasts against the rest of the parts of the drawing in the foreground and middle ground. Then through the long road‚ the audience’s eyes are directed towards the trees‚ then towards what appears to be a body of water. Then the leading line continues to the buildings
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Value Line‚ in its current form‚ was incorporated in 1982 and is the successor to substantially all of the operations of Arnold Bernhard & Co.‚ Inc. In June 2005‚ AB & Co. owned approximately 86.5% of the Company’s issued and outstanding common stock. The Company produces investment related periodical publications through its wholly owned subsidiary‚ Value Line Publishing LLC ("VLP") . VLP publishes in both print and electronic formats The Value Line Investment Survey®‚ one of the nation’s major
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