CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
Premium Airline Singapore Airlines Malaysia Airlines
and is the most widely used scale in survey research. The customer is asked to evaluate each statement and in term of their perception and expectation of performance of the organization being measured. (“Customer Satisfaction‚” 2008) From the Build –A – Bear workshop case stated that their retailer had implanted an innovative Guest Satisfaction program that is tied to financial rewards for the Workshop managers. They think that guest satisfaction increase is the best indicator of how truly successful
Premium Customer service Teddy bear
Friends and Relatives‚ the Group Inclusive Tour‚ the Overseas Filipino Workers‚ and Niche Market. b. Competitors Major: Cebu Pacific * The airline was established on August 26‚ 1988‚ and started operations on March 8‚ 1996. It is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3)‚ Pasay City‚ Metro Manila.The airline is a subsidiary of JG Summit Holdings. It is currently headed by Lance Gokongwei‚ presumptive heir of John Gokongwei‚ the chairman emeritus of JG Summit
Premium Ninoy Aquino International Airport Philippine Airlines Philippines
Kelleher at Southwest Airlines “You shouldn’t get too heady about anything‚ because the greatest thing you do is not big in the universe. It’s not saying it doesn’t matter. It matters all the more. You’re fighting against nothingness. But you don’t give up. Therein lies the heroism.” -Kelleher (p.156) Although many have a great respect for Southwest Airlines and their disciplined business decisions. I have a greater respect for their “family like” environment and how they encourage their
Premium Southwest Airlines Airline
(CRM) in Airline Industry: Today’s global marketplace‚ airlines are countered with unstable and highly competitive business environment. Most airline companies perceive that it is increasingly important to react quickly and effectively to changing demand patterns of the customers. The challenge is maintaining profits in the face of forceful competition. The opportunities are in managing customer relationships to earn customer profitability that can contribute to the firm profits. If airlines do not
Premium Customer relationship management Customer service Marketing
inflight services. This company is none other than Singapore airlines. The company was founded on 1st may 1947 and was known as Malayan Airways Limited which in 1972 split into Singapore airlines and Malaysian airline system. After this Singapore airlines went on to expand with newer aircrafts and airbuses. It went on to become worlds most awarded airline. With flights over 62 destinations in 35 countries over 6 continents. 0The airline is known for its excellent customer service‚ inflight service
Premium Flight attendant Singapore Airlines
survive with dignity and integrity‚ and he wove these elemental ideas into stories of high adventure based on his own firsthand at sea‚ or in Alaska‚ or in the fields and factories in California.” In 1908‚ Jack London composed a short story‚ “To Build a Fire” about a man attempting to survive in his quest along the Yukon River against hazardous weather conditions. Throughout the London’s description‚ it is expressed how the man chooses to ignore the evidence of danger‚ such as the cold weather
Premium Yukon Klondike Gold Rush Jack London
The short story “To Build a Fire” by Jack London is a short story about a man traveling along the Yukon River in the bitter winter weather. While warned against traveling alone in the frigid cold‚ he travels out to meet his companions at a remote camp many miles away‚ with only his native Husky dog. Overcome by mother nature‚ he eventually dies along the way‚ leaving his dog to complete the journey alone. This story displays how the forces of nature can surprisingly overwhelm even the most confident
Premium Short story Travel Traveler
In “To Build a Fire” by Jack London the man and the dog start off as traveling friends‚ but then they realize they have different perspectives on survival techniques. Whereas the dog knows it is way too cold to be on a hike‚ the man takes it as a little adventure. Even though the man thought he was prepared to hike at these blistering temperatures‚ he found out he was not as prepared as he thought he was. The man tries to defeat Mother Nature but finds out the hard way he is just not prepared enough
Premium Temperature Nature Heat transfer
Airline Alliances an Analysis Introduction: Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development from
Premium Continental Airlines US Airways British Airways