University of Wollongong Author-Date (Harvard) Referencing Guide 2008 This guide was jointly produced by staff in the University Library‚ Learning Development and CEDIR The style has been adapted from the publication Style Manual for Authors‚ Editors and Printers 2002 (6th edition) 2nd Edition: Updated January 2011 1 of 29 About this Guide Accurate referencing is critical to quality academic writing and avoidance of plagiarism. To assist students to develop this important skill‚ the
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1. IBM: A Systematic Financial Analysis. 1.1 Introduction In order to make informed investment decisions‚ potential investors should carefully analyze all available information about the company (or companies) that they are planning to add to their portfolios. One such way is by performing a systematic financial analysis for each of the companies in question (Giroux 2003). The results of this analysis can then be used to determine whether or not the company presents a sound investment
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White Team 8 Marketing Assignment: IBM Global Mobile Computing Segmentation 1. Segment 8 in particular‚ doesn’t seem compatible with IBM brand image: that is ‘highly appropriate for professional tasks’ and not for fun activities. 2. Segment 7 has the purchase intent mostly for status. Hence‚ Segment 7 might need brand equity and high-end technology from IBM. T-series and X-series might appeal most to this segment‚ as T-series have the latest technology in size and light design. X-series have powerful
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1. IBM as a product centric organization before its near failure was a bloated organization with 400 000 employees heavily invested in low margin‚ transactional‚ commodity-based businesses. As technology progressed‚ the demand for IBM’s inventions began to diminish. The entire organizational structure was also growing redundant‚ making it more challenging to face off competition from smaller and less diversified competitors. As Louis Gerstner‚ Jr embarked on turning the entire company around‚ there
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IBM Case Study 1. What factors led to IBM’s success during the 1960s and 1970s and its problems during the late 1980s and early 1990s? Watson Jr. hit a home run when he invested $5 billion to develop the System/360 computer family‚ which utilized an integrated semiconductor chip and modular components. Taking full advantage of this innovative momentum‚ IBM debuted other products during that time which enabled the company to rise to the top of the IT industry. These products included hard and floppy
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customers) - Right investment to S/360 - Success of PC - Great reputation -> attract top talent Factors led to its problems during the late 1980 and earry1990s: - Did not keep in touch with customers - Didn’t understand market need (fewer purchase IBM mainframes) - Marketing effort missed the mark - Turf battles between autonomous divisions - Spending too much on fixed cost (building‚ data processing cost‚ ..) - Management IT problems such as poor internal IT problems - Products complexity and
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the slicker and responsive rivals such as Microsoft‚ Dell and Oracle‚ IBM had to push the awake call alert to reposition itself as one of the significant player in the industry. This all been done through the ingenious and new paradigm of advertising series on which could reinstate the big blue stigma. The transformation process that could penetrate the existing market with the new products (refer to tangible and intangible of IBM outcome) known as the product penetration strategy can be best served
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Diversity at IBM IBM Who we are IBM is a leading technology and services organisation of nearly 400‚000 highly skilled professionals working in 170 countries‚ helping to solve some of the world’s biggest problems. More about us IBM has a long history of commitment to diversity and has consistently taken the lead on diversity policies long before it was required by law. A workplace that includes everyone and excludes no one. This means we create a safe environment where each individual is valued
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environments and key issues the case is trying to address. IBM provides business and IT solutions to help clients become more efficient and competitive. They use 5 major lines of business; global business services‚ global technology service‚ system and technology‚ software‚ and global financing. IBM transformed the knowledge sharing approach so that the access to information is easier for their employees. In so doing quicker service for their clients. 2. Provide your analysis of the case regarding
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agreements? I believe Bharti should enter the outsourcing agreements outlined by Gupta. This kind of Joint-go-to-Market initiative would have Bharti Airtel provide the telecommunications infrastructure and lead sales engagements‚ IBM provide the IT infrastructure and technology management services and Ericsson/Nokia/Siemens (or a combination of them) provide network capacity. Advantages: a) A revenue sharing deal always leads a vendor to put their best foot forward‚ because increased revenue for
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