SUBMITTED BY: SWATI AGARWAL ROLL NO-01 PGDB-IB STRATEGY CASE STUDY: IBM Q1. Outline the relevant trends in IBM"s external environment which could have prompted its then CEO to consider long term changes in IBM’s business portfolio. Ans.) IBM’s CEO Samuel J. Palmisano‚ was considering a change in long term change in business portfolio in terms that instead of just using in-house resources for merely selling and servicing technology‚ they could help big conglomerates
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IBM 320 – Business Application Final Exam List the question Answer with 2 paragraphs‚ chart‚ paragraph‚ and company example Minimum 1.5 pages for each question Answer all 5 essays Part 1: power point on blackboard Part I: Essay (worth 50% of the grade) Essay #1: Why is the understanding of sales forecasting critical to the success of business? What method and/or tools (at least two) can one use to forecast sales? #1:Forcasting sales critical to business: setting up a budget for the
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1. Articulate the business environments and key issues the case is trying to address. IBM provides business and IT solutions to help clients become more efficient and competitive. They use 5 major lines of business; global business services‚ global technology service‚ system and technology‚ software‚ and global financing. IBM transformed the knowledge sharing approach so that the access to information is easier for their employees. In so doing quicker service for their clients. 2. Provide
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Lou Reed was many things‚ a visionary‚ a musician‚ a revolutionary‚ and a beacon of hope to outcasts everywhere‚ but much of this was masked in an image that he created for fans of a hardcore‚ off-the-rails rocker. He was the first to make the image of an urban New Yorker cool. The creation of this image came from a culmination of bits and pieces of every place he went and every person he met. Much this inspiration was drawn from where he grew up in Brooklyn‚ Syracuse University‚ Andy Warhol‚ and
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White Team 8 Marketing Assignment: IBM Global Mobile Computing Segmentation 1. Segment 8 in particular‚ doesn’t seem compatible with IBM brand image: that is ‘highly appropriate for professional tasks’ and not for fun activities. 2. Segment 7 has the purchase intent mostly for status. Hence‚ Segment 7 might need brand equity and high-end technology from IBM. T-series and X-series might appeal most to this segment‚ as T-series have the latest technology in size and light design. X-series have powerful
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IBM Global Business Services Consulting by Degrees The way the world works is changing. Our planet isn’t just getting smaller and flatter. It’s also becoming smarter. This presents both new challenges as well as new opportunities. A smarter planet doesn’t just build itself. It will take the effort and dedication of smart people everywhere. That’s where you come in. IBM Global Business Services is looking for people who have the skills‚ creativity and passion to help us take on some of the world’s
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Week 2 - DQ1 For a time‚ people would joke that IBM was an acronym for ‘Inferior But Marketable’. The thinking behind this was that IBM produced inferior products‚ but did a better job of marketing them than competitor companies that produced superior IT products. What was IBM doing from a competitive capabilities perspective? Consider factors such as brand and core competencies in your answer. Which of these factors may have played a role in earning the company its nickname mentioned above?
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CASE IBM : Restructuring The Sales Force In 1993‚ IBM’s Board of Directors decided the time was right for dramatic action. The once proud company had seen its sales fall from almost $69 billion in 1990 to $64‚5 billion in 1992. In the same period‚ profits plunged from $5‚9 billion to a loss of $4‚96 billion. In April 1993‚ the Board hired Louis V. Gerstner‚ Jr. to serve as its new Chairman and Chief Executive Officer and to turn the company around. Just three months into the job‚ Gerstner announced
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ALS short for Lou Gehrig’s is a disease that connects to the muscle it slowly takes away walking‚ to dress‚ speak‚ breath and shortening the life span. It’s like when it gets attached to you it never stops it progresses like its nothing That you can do because it’s gone take control over the body and eats it like it never goes away until you kill it. Although mo treatment slows or contains the progression of ALS‚ to help control symptoms and make living with the disease easier. A common drug that
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Ontario Ministry/IBM Case Study Executive Summary As stated in the case EDU was divided into divisions‚ branches and different units‚ and as a single company employee’s need to feel as one with no boundaries. Implementing a document management system will help them come together as a company rather than a department. Getting people to feel they are part of a company rather than a department will help build trust between all employee’s and departments. Once implementation is complete‚ I would
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