INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
Premium Brand Brand management Branding
A Project Report On “Technical Research on Stocks” Submitted By: HARSHAL HOLKAR MMS (FINANCE) ROLL NO -17 2011-2013 Under the guidance of PROF.ABHAY NAGALE A PROJECT SUBMITTED IN PART COMPLETION OF MMS COURSE WITH Chetana’s R.K. Institute of Management and Research Bandra (E)‚ Mumbai – 400051 July‚2012 DECLARATION This is to declare that the study presented by me to Chetana’s R.K.Institute of management and Research‚ in part completion of the MMS under the title “Technical
Premium Technical analysis
Cited: "The History of Computers." Florida State University. October 10‚ 2004 http://www.scri.fsu.edu/~odyssey/cyberkids/computers/history/ "Evolution of the Computer." University of Sandiego. October 10‚ 2004 http://history.sandiego.edu/gen/recording/computer1.html "The Z3." Konrad Zuse. October 10‚ 2004 http://irb.cs.tu-berlin.de/~zuse/Konrad_Zuse/en/Rechner_Z
Premium Computer Personal computer Vacuum tube
For this week ’s paper I have chosen to do a comparison between IBM ’s DB2 database management system (DBMS) product and Oracle. Realistically‚ making such a comparison is akin to discussing religion with friends. Each person will have their own biases based on their own experiences. Looking for an unbiased opinion is much like looking for the Holy Grail‚ every bit as speculative and subjective with the results jaundiced by the outlook of the reporter (Lim‚ 2002). A decision between DB2 and Oracle
Premium SQL Microsoft Windows Database management system
Martelli Shiyi Lu 18 Oct 2013 The company I chose is IBM. IBM ’s organizational structure is typical of multi-product or multi-business companies. In this article I will through three ways to analyze that company. There is company’s background‚ employment‚ issued facing the company. Background “Since its inception‚ IBM has been a company that defined itself not by particular products‚ technologies or leaders‚ but by persistent values.” (IBM‚ 2012) [1]. Throughout IBM’s 101 years development history:
Premium IBM Management Personal development
IBM and their workforce diversity program. 1. IBM is a pioneer in diversity programs. How does it diversity its employees (the criteria). Discuss those (the criteria) in brief. Answer: IBM considered by many to be the leading organization in the field which manages a strong workforce diversity. IBM diversified their workforce in these criteria’s: A. Gender B. Physical Ability C. Age D. Ethnicity Discussion: A. IBM diversified their workforce by advancing women’s which represents ”Gender”
Premium Management Employment
we – as a group - are very passionate in learning and experiencing various aspects in Marketing during our time studying at the university. Thus‚ we have taken this subject final report as an opportunity to test our knowledge and analyzing skill in Brand Management. During our time attending and joining the active studying environment‚ we have learned and developed our mindset effectively. Every lessons given by the teacher‚ every presentation made by the classmates and every group discussion have
Premium Brand Brand management Branding
IBM operates primarily in a single industry using several segments that create a value by offering a variety of solutions that include‚ either singularly or in some combination‚ technologies‚ systems‚ products‚ services‚ software and financing. This may lead you to believe that IBM has adopted a corporate level strategy of concentrating on a single business unit‚ but this is only half the picture. For IBM there is not one general type of corporate strategy that best suits their needs‚ but a combination
Premium Strategic management
College of Engineering and Architecture Ateneo de Davao University E. Jacinto St.‚ Davao City CPE 420: Computer Systems Architecture [Evolution of Computers – From 1st Generation to Present] November 13‚ 2012 Prepared for: Engr. Eleonor Palconit Prepared by: Jhunorjim C. Zandueta The evolution of computers is considered one of the most rapid technological development in the history of human innovation. Within just 50 years‚ computers had evolved
Premium Integrated circuit Microprocessor Computer
love does your brand enjoy? Some research based thinking for Valentine’s Day from The Buzzz In 2008 a client once said to us that they wanted their brand to become ‘the most loved brand’. It seemed initially like a quaint mistranslation from someone for whom English was not a first language‚ but on reflection it led the team at The Buzzz to think more about the nature of brand relationships and whether in fact there was a way to compare the emotional context of a customer brand relationship with
Premium Love Triangular theory of love