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    Kera Cleary Jeff Johnson Businesses-127 Case Study- Turnaround at IBM 1. Work with another student to answer the following questions. What strategy changes did Gerstner use to solve IBM’s situation? Develop your answer by selecting specific strategies relating to corporate‚ business‚ and functional strategy options. In my opinion Gerstner used 2 strategies. The growth strategy and the diversification strategy. To meet the needs of customers‚ Gerstner adopted the open systems so that standard

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    IBM as a multinational corporation Write about a multinational corporation (MNC) of your choice. Q1. How international is that company? International Business Machines‚ IBM‚ is a multinational computer‚ technology and IT consulting corporation headquartered in New York‚ United States. IBM manufactures and sells computer hardware and software (with a focus on the latter)‚ and offers infrastructure services‚ hosting services‚ and consulting services in areas ranging from mainframe computers to nanotechnology

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    IBM Corporation In the seven years (since 1994)‚ that Lou Gerstner reigned over IBM‚ the company’s earnings per share increased an average of 27% per year. This remarkable increase in earnings did not go unnoticed by the securities markets. Indeed‚ the company’s market value grew from less than $30 billion to over $200 billion during the period. Use the following financial statement data to: 1. Decompose IBM’s ROE (by quarter) and discuss the factors (and trends) that contribute to Big Blue’s profitability

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    Q. 01. What does service mean to IBM? Answer: Thomas Watson IBM’s founder. `IBM means to service’. IBM defines itself as a service company and the corporate philosophy articulated by Watson was not just to be a good service company‚ but to be the best service company in the world. IBM chairman stated‚ "We have changed our technology‚ changed our organization‚ changed our marketing and manufacturing techniques many times and we accept to go on changing. Service such as project management‚ application

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    Transforming into Divisions 5 Emerging Business Opportunity at IBM 5 Organizational Evolution and Adaptation 7 Horizon 1: 7 Horizon 2: 7 Horizon 3: 8 Selection Criteria for Staff: 8 Porter 5 forces 9 Conclusion: 10 Bibliography 12 Exhibits 13 Process Of Innovation 13 POTER 5 Forces 14 Executive Summary: The IBM cooperation was founded in the year of 1911 and for many years‚ it was the world’s leading computer company. Over all of these years‚ IBM grew constantly‚ but suddenly in 1991‚ the company stopped

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    IBM CASE STUDY - DECADE OF TRANSFORMATION The IBM’s rise to the top and its abrupt fall followed by its decade of transformation‚ boldly highlights the importance of a solid strategy IBM was the synonym for greatness and profitability during early 1990’s but the lack of company’s ability to foresee into the future & its internal issues cost the company bigtime.It registered its first loss during 1991 mainly due to its inability to adopt to the customer centric PC industry. Phase 1: Incremental Improvement

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    customers) - Right investment to S/360 - Success of PC - Great reputation -> attract top talent Factors led to its problems during the late 1980 and earry1990s: - Did not keep in touch with customers - Didn’t understand market need (fewer purchase IBM mainframes) - Marketing effort missed the mark - Turf battles between autonomous divisions - Spending too much on fixed cost (building‚ data processing cost‚ ..) - Management IT problems such as poor internal IT problems - Products complexity and

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    industry at that period and was extremely successful in the market. 2. From 1970s to 1980s‚ IBM kept on introducing a series of IT innovations including hard disk‚ floppy disk and the IBM PC in the early 1980s. These products fit the customer needs perfectly at that period and soon dominated the market. The factors led to IBM’s problems during the late 1980s including: 1. The wrong strategies made by IBM against changes in the needs of the customer. At that time‚ the customers increased the need

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    IBM Case Study 1. What factors led to IBM’s success during the 1960s and 1970s and its problems during the late 1980s and early 1990s? Watson Jr. hit a home run when he invested $5 billion to develop the System/360 computer family‚ which utilized an integrated semiconductor chip and modular components. Taking full advantage of this innovative momentum‚ IBM debuted other products during that time which enabled the company to rise to the top of the IT industry. These products included hard and floppy

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    STraTEGIc Hr ManaGEMEnT case study–PaRt a IBM’s Global Talent Management Strategy: The Vision of the Globally Integrated Enterprise By John W. Boudreau‚ Ph.D. Project team Author: SHRM project contributor: External contributors: John W. Boudreau‚ Ph.D. Nancy A. Woolever‚ SPHR Randy MacDonald Richard Calo Michelle Rzepnicki Katya Scanlan Jihee Lombardi Copy editing: Design: © 2010 Society for Human Resource Management. John W. Boudreau‚ Ph.D. Development of this case was made possible by a grant

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