SUBMITTED BY: SWATI AGARWAL ROLL NO-01 PGDB-IB STRATEGY CASE STUDY: IBM Q1. Outline the relevant trends in IBM"s external environment which could have prompted its then CEO to consider long term changes in IBM’s business portfolio. Ans.) IBM’s CEO Samuel J. Palmisano‚ was considering a change in long term change in business portfolio in terms that instead of just using in-house resources for merely selling and servicing technology‚ they could help big conglomerates
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THE ADVANTAGES AND DISADVANTAGES OF LIVING IN THE 21ST CENTURY Living in the 21st century offers certain formal gowns dresses advantages‚ such as a higher standard of living‚ but it also has some disadvantages‚ such as a polluted environment. To begin with‚ most people now have more money for less hard work. They earn higher salaries than before and enjoy better social security‚ such as social welfare for laid-off workers and disability insurance. Secondly‚ because of the advance in medical technology which
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The 21st has begun and with it will come many changes in today’s modern society. Changes occur daily; taken into view these changes become extremely noticeable. This century is going to change not just the way that we think‚ but also what we actually think with - our own individual minds. This paper will express personal beliefs on what will occur in the 21st century‚ such as‚ technology‚ medical sector‚ and living environments. Technology plays an important role in the 21st century. Modern advancements
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IBM Case Study 1. What factors led to IBM’s success during the 1960s and 1970s and its problems during the late 1980s and early 1990s? Watson Jr. hit a home run when he invested $5 billion to develop the System/360 computer family‚ which utilized an integrated semiconductor chip and modular components. Taking full advantage of this innovative momentum‚ IBM debuted other products during that time which enabled the company to rise to the top of the IT industry. These products included hard and floppy
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solutions to IT issues. It also undertakes research for new technologies‚ both software and hardware and thus transforming them into new products. IBM was incorporated in the State of New York on June 16‚ 1911 as the Computing-Tabulating-Recording Co. (C-T-R). In 1924‚ C-T-R adopted the name International Business Machines Corporation. [ibm.com: 2011]. In 2010‚ IBM was ranked the 20th biggest firm in the US by Fortune Magazine. It currently employs 400‚000 people‚ working in different fields providing various
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Introduction This report is a case study on IBM from 1993 to the present. The reporters’ objectives were to define the problems within IBM in 1993; management tools used to remedy these problems; if these solutions will lead to a sustainable competitive advantage; and what kind of innovators IBM is and what streams of innovation IBM is involved with today. This report is from a managerial science perspective‚ with a focus on innovation. Executive Summary This case involves IBM‚ an international computer
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Few companies have had such a long history of ups and downs as IBM. What were some of the keys to its recent success? Can its plan to solve some of the world’s most challenging problems succeed? Why or why not? International Business Machines‚ abbreviated IBM and nicknamed "Big Blue"‚ is a multinational computer technology and IT consulting corporation. IBM manufactures and sells computer hardware and software and offers infrastructure services‚ hosting services‚ and consulting services in areas
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customers) - Right investment to S/360 - Success of PC - Great reputation -> attract top talent Factors led to its problems during the late 1980 and earry1990s: - Did not keep in touch with customers - Didn’t understand market need (fewer purchase IBM mainframes) - Marketing effort missed the mark - Turf battles between autonomous divisions - Spending too much on fixed cost (building‚ data processing cost‚ ..) - Management IT problems such as poor internal IT problems - Products complexity and
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and key issues the case is trying to address. IBM provides business and IT solutions to help clients become more efficient and competitive. They use 5 major lines of business; global business services‚ global technology service‚ system and technology‚ software‚ and global financing. IBM transformed the knowledge sharing approach so that the access to information is easier for their employees. In so doing quicker service for their clients. 2. Provide your analysis of the case regarding approaches
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the slicker and responsive rivals such as Microsoft‚ Dell and Oracle‚ IBM had to push the awake call alert to reposition itself as one of the significant player in the industry. This all been done through the ingenious and new paradigm of advertising series on which could reinstate the big blue stigma. The transformation process that could penetrate the existing market with the new products (refer to tangible and intangible of IBM outcome) known as the product penetration strategy can be best served
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