Individual business report IBM and APPLE Executive summary The purpose of the report is to demonstrate the various aspects of the marketing theory and practices. The report selects two well known companies IBM and Apple to do this study. The hardware range from IBM like the note book is selected and the Consumer electronic range like e IPod has been taken as the products for our research. The report studies the various aspects like industrial background‚ company background
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CASE ANALYSIS: IBM IN 2009 Analysis Industry: Computer Services Industry Porter’s 5 Forces 1) Risk of entry by potential competitors The risk of entry by potential competitors is relatively low (+). This is due to the newly entrant competitors that need a large market capitalization‚ software materials‚ services and consulting; to gain consumer’s interests. If consumers are able to choose buying their products from a large company that are adequate in the computer hardware‚ services
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Financial Statement Analysis of IBM Financial Statement Analysis of IBM I. Company Facts IBM – International Business Machines Corporation The home office of IBM is located in Armonk‚ Town of North Castle‚ New York‚ United States. IBM was founded in 1911 as the Computing Tabulating Recording Company (CTR) through a merger of three companies: the Tabulating Machine Company‚ the International Time Recording Company‚ and the Computing Scale Company. CTR adopted the name International Business
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Mission Statement Nine Components. 1. Customers-Who are the firm’s customers? 2. Products or services-What are the firm’s major products or services? 3. Markets-Geographically‚ where does the firm compete? 4. Technology-Is the firm technologically current? 5. Concern for survival‚ growth‚ and profitability-Is the firm committed to growth and financial soundness? 6. Philosophy –What are the basic beliefs‚ values aspirations‚ and ethical priorities of the firm? 7. Self-concept-What is the firm’s
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Financial Statements Interpretation: IBM Jennifer Maldonado FIN 571 June 15‚ 2015 Kathleen O’Keefe Financial Statements Interpretation: IBM Introduction Industry analysts use ratio analysis when they are trying to identify trends with an organization as well as when they are trying to compare and contrast the financial standing of the firm to the industry. Using ratio analysis will allow would be investors to make an informed decision on whether to invest in that firm or spot trends for that firm
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IBM operates primarily in a single industry using several segments that create a value by offering a variety of solutions that include‚ either singularly or in some combination‚ technologies‚ systems‚ products‚ services‚ software and financing. This may lead you to believe that IBM has adopted a corporate level strategy of concentrating on a single business unit‚ but this is only half the picture. For IBM there is not one general type of corporate strategy that best suits their needs‚ but a combination
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Lyanne V. CRUZIN‚ Richelle Ann DIA‚ Minette SACE‚ Carla I. Introduction IBM was founded in 1888 as Herman Hollerith and the Tabulating Machine. It was incorporated in 1911 as “Computing-Tabulating Recording Co.” The company later changed its name to International Business Machines (IBM) Corporation in 1924 after becoming a Fortune 500 Company. Also known as “Big Blue‚” IBM has won several accolades. It is known to have more patents than any other American technology company
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IBM Q.1) What are the strengths‚ weaknesses‚ opportunities and threats are suggested in Louis Gerstner’s comments. Ans: Strength It is the world’s premier commercial centre of technology innovation. IBM’s 3 major growth engines –services‚ software and component (OEM) technology provide more than half of IBM’s revenue. Technological advancement: IBM has “blue chip” 500 today’s fastest computers. Weakness No share in all segments e.g. hardware‚ software‚ etc Opportunities It is the period
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Mission statements 1- Covance Mission statement Our mission is to help our clients bring the miracles of medicine to market sooner. Customers: | yes | Products or services: | yes | Markets: | yes | Technology: | No | Concern for survival‚ growth‚ and profitability: | yes | Philosophy | No | Self-concept: | yes | Concern for public image: | yes | Concern for employees: | No | 2- Nissan Mission statement Nissan provides unique and innovative automotive products
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The story of IBM in India is surrounded by several myths and folklore‚ particularly relating to its infamous exit in 1978. George Fernandes‚ who was industry minister in the Janata government‚ is often credited for throwing out IBM over foreign exchange rules‚ but the trouble for IBM had started way back in 1967. It had a good run of the Indian market for two decades after its entry into India in 1951‚ facilitated by Jawaharlal Nehru himself. See: IBM’s 100-year journey‚ from clocks‚ scales
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