Lecture based on Materials (Book: The science of strong materials‚ Penguin Publishers.) The aeronautical journal (Library can order for you)‚ one article written in 1996‚ by Peal‚ I.J.Mocolm. Ceramic Science‚ pg 123-131. (Relevant to exam) There are two key reasons for using thermoplastic composites: * save time & handling costs in production * eliminate labour-intensive riveting & bonding * can produce large profile sections that are some 20 % lighter than metal &
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TYPES OF MAGNETIC MATERIALS Paramagnetic materials have a small‚ positive susceptibility to magnetic fields. These materials are slightly attracted by a magnetic field and the material does not retain the magnetic properties when the external field is removed. Paramagnetic properties are due to the presence of some unpaired electrons‚ and from the realignment of the electron paths caused by the external magnetic field. Paramagnetic materials include magnesium‚ molybdenum‚ lithium‚ and tantalum
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There are three main reasons for IBM to come up with “Think”: the first one is that the ThinkPad’s success has created high awareness in the customers’ mind‚ and then without absolutely giving up the old popular brand‚ IBM’s managers abstract a similar but new brand—“Think”‚ which contains the managers’ expectation to continue the success of ThinkPad; the second one is that the original founder of IBM—T. J. Watson—has made “Think” the motto since he established IBM. Therefore‚ deepening its own brand
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large brick and mortar store is required to keep such huge inventory. In 1999 Amazon consistently added new product line or capabilities after every six weeks to increase its sale revenue. Currently‚ its product range can be divided into 34 broad categories. Such product customization differentiates Amazon with its competitors. It is argued that product customization is a critical source of competitive advantage even as compared to price competitiveness as it allows customers to select products according
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Promotion mix is the combination of advertising‚ sales promotion‚ public relations‚ personal selling and direct marketing tools that a company uses to communicate value and build relationships (Kotler & Armstrong‚ 2008). A balanced mix of these aspects is needed to build and maintain profitable customer relationships. Advertising is‚ “and paid form of nonpersonal presentation and promotion of ideas‚ goods or services by an identified sponsor” (Kotler & Armstrong‚ 2008). For example advertising includes
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Section 5 Strength of Materials BY JOHN SYMONDS Fellow Engineer (Retired)‚ Oceanic Division‚ Westinghouse Electric Corporation. J. P. VIDOSIC Regents’ Professor Emeritus of Mechanical Engineering‚ Georgia Institute of Technology. Late Manager‚ Product Standards and Services‚ Columbus McKinnon Corporation‚ Tonawanda‚ N.Y. DONALD D. DODGE Supervisor (Retired)‚ Product Quality and Inspection Technology‚ Manufacturing Development‚ Ford Motor Company. HAROLD V. HAWKINS 5.1 MECHANICAL
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CHAPTER 5 MATERIALS HANDLING METHODS ______________________________________________________ 1. Introduction Material Handling is the movement‚ storage‚ control and protection of materials‚ goods and products throughout the process of manufacturing‚ distribution‚ consumption and disposal. The focus is on the methods‚ mechanical equipment‚ systems and related controls used to achieve these functions. The material handling industry manufactures and distributes the equipment and services required
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1. The SWOT analysis for IBM’s Smarter Planet initiative is as follows: Strengths: 1. IBM has high quality and efficient employees who satisfy all the customers’ needs and want. 2. IBM is a well-known brand name in the world. Weaknesses: 1. IBM seems to focus only on big companies whereas there are a large number of small and medium companies around the world. 2. They are exploring new products in complex markets which might make changes difficult. Opportunities: 1. Offering new technologies
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micro and macro external environment in the part five years (2000 to 2006) of IBM Company by using PESTEL and five forces model to analyse in the first part. The second part will discuss about the advantages and disadvantages of the two possible alternative strategies for IBM. Part 1: Analysis of Micro and Macro External Environment 1.1 PESTEL Analysis The external factors can be divided into six broadly categories which are political‚ environment‚ social‚ technology‚ environment and legal
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IBM and their workforce diversity program. 1. IBM is a pioneer in diversity programs. How does it diversity its employees (the criteria). Discuss those (the criteria) in brief. Answer: IBM considered by many to be the leading organization in the field which manages a strong workforce diversity. IBM diversified their workforce in these criteria’s: A. Gender B. Physical Ability C. Age D. Ethnicity Discussion: A. IBM diversified their workforce by advancing women’s which represents ”Gender”
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