Lenovo: Building a Global Brand 1. Why did IBM want to sell its PC business? Why did IBM sell to Lenovo? The reasons that IBM wanted to sell its PC business to Lenovo are: • • • To shed an unprofitable operation as the company saw the limitation and more competitors in the market. Selling its PC business to Lenovo would help them increase market share‚ especially in Asia. IBM shifted their business from producing PCs to concentrating on consulting service. Therefore‚ merging with another company
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1. Do you think Lenovo should continue to use the IBM and ThinkPad brands or focus more on establishing its own brand identity? The Lenovo name came about in 2005 when two popular PC companies‚ Legend Holdings and IBM‚ merged. Legend Holdings was the largest PC company in China‚ while IBM was well known in the United States). Once reason that IMB was popular was for their popular professional computer named the ThinkPad. The ThinkPad was known for many reasons‚ but one of the reasons
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Operating system ABCs An operating system‚ or OS‚ is a software program that enables the computer hardware to communicate and operate with the computer software. Without a computer operating system‚ a computer would be useless. Operating system types As computers have progressed and developed so have the operating systems. Below is a basic list of the different operating systems and a few examples of operating systems that fall into each of the categories. Many computer operating systems will
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Sowjanyaa GD‚ We are pleased to inform that you have met the Initial IBM GBS-Off Campus criteria and have been short-listed for further hiring processes for the opening of "Associate System Engineer". You are hereby accorded a unique confidential identification number called ‘IBM Registration Number’. The same needs to be preserved through out the selection process for all communication until your date of joining IBM. ---------------------------------------------------- Sl. No: Not
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Competitor analysis: Website & Thought leadership Report by Rashmi Singh (PGDM No: 10098) Work carried out at Tata Consultancy Services‚ Bangalore‚ Karnataka Submitted in partial fulfilment of the requirement of Summer Internship Programme Under the Supervision of Mr. Ashish Shetty‚ Marketing Lead‚ Insurance ISU‚ TCS‚ Bangalore SDM Institute for Management Development Mysore‚ Karnataka‚ India (June 2011) SDM IMD INSTITUTE CERTIFICATE This is to certify that Ms. Rashmi
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The Apple returns as response to whole market return and IBM return as explanatory variables gives the following regression equation : a. Apple Return = 0.0048 + 1.31 (Whole Market Return) + 0.22 (IBM Return) b. Both the variables have a VIF below 10 however after accounting for standard error both do not contain zero hence they are significant variables and explain the variation in apple returns by 21.13 percent which is the value of adjusted R square for the mentioned model. c. Therefore‚ the
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market internationally‚ Lenovo made the acquisition of IBM’s PC division. Since two organizational cultures were different‚ the synergy of the merged Lenovo-IBM was required. Lenovo entitled to IBM landmark and “Think” products to move to international market and enabled to increase the market power by over night after the acquisition. Together with IBM sales forces and distribution expertise‚ Lenovo employed it cost-efficiency and technology expertise in respond to the global demand. During the financial
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First programmable computer: The Z1 originally created by Germany’s Konrad Zuse in his parents living room in 1936 to 1938 is considered to be the first electrical binary programmable computer. The first digital computer: Short for Atanasoff-Berry Computer‚ the ABC started being developed by Professor John Vincent Atanasoff and graduate student Cliff Berry in 1937 and continued to be developed until 1942 at the Iowa State College (now Iowa State University). On October 19‚ 1973‚ US Federal Judge
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speaks about the historic IBM turn around by Louis V. Gerstner‚Jr. (the Chairmen and CEO from 1993 to 2002) The book is divided into five parts‚ in which he did not miss out even a tiny factor that happened at IBM in his tenure. We have to learn a thing before going into the part 1. Gerstner took the job only when he believed that he can do it. One has to believe himself‚ to succeed. Part 1: Grabbing Hold In this part‚ the author talks about key things he did after joining IBM. He didn’t take any major
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Introduction Cognos is a Business Intelligence tool developed by an Ontario based company in Canada which develops business intelligence and performance management software products in which the parent organization is IBM Corporation. IBM Cognos is analytics solution software that provides an interactive for the business solutions. This is a web based and reporting as well as analytical tool which is enterprise software. Below is the list of Interview Questions mostly asked for Cognos 1. What
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