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    Marketing Chapter 2

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    Chapter 2 1. (a) Using Medtronic as an example‚ explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the “what” and “how” of a business in a clear‚ concise‚ meaningful‚ inspirational‚ statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers‚ market‚ products and technology. They stated the business

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    Home Work

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    Home Work 1. In 2005 IBM had a return on equity of 26.7 percent‚ whereas Hewlett-Packard’s return was only 6.4 percent. Use the decomposed ROI framework to provide possible reasons for this difference based on the data below: IBM HP NOPAT/Sales 9.0% 2.7% Sales/Net Assets 2.16 2.73 Effective After-Tax Interest Rate 2.4% 1.1% Net Financial Leverage 0.42 -0.16 Answer: IBM Analysis Return on Operation Asset = NOPAT/sales * Sales/net assets = 9

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    Tecnologías de Información en la Estrategia de Negocios IBM’S DECADE OF TRANSFORMATION: TURNAROUND TO GROWTH 1.- INTRODUCCIÓN: Hemos analizado el caso IBM´s Decade of Transformation: Turnaround to Growth‚ en el que podemos visualizar la transformación de la empresa a través de décadas‚ en las cuales la compañía ha tenido sus alzas y bajas y los ajustes que cada Dirección General ha tenido que implementar para efecto de sacar a la empresa del hoyo en que se ha sumido y el volverla a posicionar

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    Answer: Yes‚The amount of hours IBM commits to Management time for team tasks is a magnificent thought and has demonstrated to the business sector how well groups can change an association to improve things. Team projects takes a great deal of work with various individuals‚ yet it requires those diverse individuals to perform the undertaking that is given. The HR at IBM have settled on an extremely wise choice in giving such a variety of hours to group ventures. The groups IBM sends directs acquires new

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    environment. If you calculate the person-hours devoted to IBM’s team projects‚ they amount to more than 180‚000 hours of management time each year. Do you think this is a wise investment of IBM’s human resources? Why or why not? The amount of hours IBM devotes to management time for team projects is an excellent idea along with being a wise investment that has proven to various organizations how well work teams can transform an organization for the better. A multicultural and multinational team can

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    Billgates

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    IBM partnership IBM approached Microsoft in July 1980 regarding its upcoming personal computer‚ the IBM PC.[39] The computer company first proposed that Microsoft write the BASIC interpreter. When IBM’s representatives mentioned that they needed an operating system‚ Gates referred them to Digital Research (DRI)‚ makers of the widely used CP/M operating system.[40] IBM’s discussions with Digital Research went poorly‚ and they did not reach a licensing agreement. IBM representative Jack Sams mentioned

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    History of Intel

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    Intel in the DRAM business Intel‘s first two products were introduced in 1969: two semiconductors‚ but neither product was a commercial success. These two semiconductors were called SRAM - the 3101 (a 64-bit bipolar static random access memory‚ or SRAM and the 1101 (a 256-bit MOS - metal oxide semiconductor - SRAM In 1971 Intel introduced a new semiconcuctor‚ (the 1103‚ a 1-kilobite DRAM (dynamic random access memory) chip which became in the following year the world‘s best sellig semiconductor

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    for a new way to do something. To expect change in innovation cannot be avoided in this changing and competitive world of business‚ changes will always be necessary to stay competitive. The three organizations I have chosen are Southwest Airlines‚ IBM Corporation and Motorola Company let see how innovation impacts these organizations. In 1971 an airline company named Southwest Airlines was born. The company stated with very little money but had some fame. Some of the advancement that made Southwest

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    company based on the business model which is oriented for innovation‚ high efficiency and the customer satisfaction‚ besides the company is also actively entering the new market. The Group is formed by Lenovo Group and the former business division of IBM Personal Computer that to undertake the creation‚ manufacturing as well as to sale reliable‚ high quality‚ safe-to-use technology products and it also provides professional services around the world. These are some details which are related to the

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    circumstance and a combination of luck and skill. Since the early ‘80s‚ Microsoft’s has a good share of the market of personal computers operating systems but the rise of this company has been widely caused by an IBM’s wrong evaluation. In those years IBM was the world’s largest computer producer‚ but its managers decided to not invest money into development of personal computer technology because they thought that this sector would never been profitable‚ but only a niche market. When IBM’s managers

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