Price‚ Promotion and Place • In the modern travel and tourism industry its usual to look at 6 Product or service • Quality • Value • Lifecycle • Perish ability • Differentiation • Niche Price • Seasonality • Strategies • Competitor analysis • Loss leadership • Skimming Promotion • Advertising • Endorsements • Sponsorship • Methods - use of different media‚
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Case Study: Tech Ltd Introduction In deciding whether Tech Ltd is a company that we would buy‚ we evaluated the profitability‚ liquidity‚ efficiency‚ financial leverage and market ratios of the company. Profitability The profitability ratios of Tech Ltd tells the story of an improving company with healthy profitability. The gross margin has been fairly steady at a return of around 16% for the past 2 years‚ and the net margin is showing that the business has become more efficient at generating
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SWOT and PESTEL analysis of the automobile industry At the beginning the gas price and economy were stable‚ this create conducive environment for car manufacturers‚ Vehicle sale has become stronger in the market‚ than it was anticipated due to expected economic growth‚ where by industry marketing expenditure were flat at $ 1‚505 million and later increased $39 ml to 1544 ml due to aggressive advertising and promotion increase despite growing sales‚ oil prices were doubled in the December‚ and raise
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Marketing Theories – PESTEL Analysis Posted on May 16‚ 2012 by admin Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P –
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Purchase‚ Vessel Financing‚ Merchant Cash Advance‚ Working Capital Loan and Project Financing to businesses locally or internationally. Till date‚ there is only 1 office located at Odeon Tower‚ Singapore with a staff strength of 80 headcounts. 2. PESTEL Analysis Of External Factors 2.1
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Citigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world’s largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7‚ 1998.[2] Citigroup Inc. has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company employs approximately 260‚000 staff around the world‚ and holds over 200 million
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CASE ANALYSIS 6: MONEYGRAM INTERNATIONAL Company Background The MoneyGram brand is recognized throughout the world as a leading global payment services company. The diverse array of products and services we offer enables consumer and businesses to make payments and transfer money around the world. From New York to Russia or London to India - in more than 197 countries - MoneyGram ’s money transfer service moves money quickly and easily around the world. The payment services also help
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ANALYSIS OF THE REPORT 1. Current ratio The company in all the years will be able to meet its obligation‚ especially in 2013 2. Quick ratio Company is using its inventory efficiently during the year and meeting its long term expenses 3. Cash ratio Company has sufficient amount of cash to meet its requirements 4. Inventory turnover ratio The company in year 2013 is converting its inventory into valuable product and selling it more efficiently 5. Inventory Holding Period In year 2013
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Political Factors • Taxes – business taxes and any other taxes that Velocity clothing must pay are mandatory and must be paid‚ affecting the amount of outgoings they have‚ variation in this may cause more or less outgoings but any changes could be quite significant. • Wars & Conflict – Velocity Clothing use materials imported from various countries. The production of some of these materials may be in areas of instability or conflict. Such activities could affect the accessibility of these materials
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IBM Q.1) What are the strengths‚ weaknesses‚ opportunities and threats are suggested in Louis Gerstner’s comments. Ans: Strength It is the world’s premier commercial centre of technology innovation. IBM’s 3 major growth engines –services‚ software and component (OEM) technology provide more than half of IBM’s revenue. Technological advancement: IBM has “blue chip” 500 today’s fastest computers. Weakness No share in all segments e.g. hardware‚ software‚ etc Opportunities It is the period
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