CASE IBM : Restructuring The Sales Force In 1993‚ IBM’s Board of Directors decided the time was right for dramatic action. The once proud company had seen its sales fall from almost $69 billion in 1990 to $64‚5 billion in 1992. In the same period‚ profits plunged from $5‚9 billion to a loss of $4‚96 billion. In April 1993‚ the Board hired Louis V. Gerstner‚ Jr. to serve as its new Chairman and Chief Executive Officer and to turn the company around. Just three months into the job‚ Gerstner announced
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NIILM Center for Management Studies 2009-11 Rajesh Kumar Singh Roll No 29084 Production and Operation Management Assignment Question: Discuss operations strategies of three companies. Answer: Operational Strategy: Amazon.com Introduction: Amazon.com has become the largest customer friendly online retailer and provides one click purchase facility to its wide range of products including books‚ music‚ toys‚ gifts‚ electronics etc. For 2011 Amazon’s net sales documented the value of $48077
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(Political‚ Economic‚ Sociological‚ Technological‚ Environmental and Legal); and establishing the Strengths‚ Weaknesses‚ Opportunities and Threats of the ready meals market. PESTEL Analysis Changes in the marketing environment have certainly influenced positively the growth of the ready meals market. This PESTEL Analysis will help to analyse the ready meals’ market environment and identify the factors that influenced its growth. Political factors: The government is concerned about the health
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Principles of marketing chapter 1 Marketing is: managing profitable customer relationships. The twofold goal is: 1. To attract new customers by promising superior value. 2. Keep and grow current costumers by delivering satisfaction. Old marketing sense: telling and selling New marketing sense: satisfying customer needs Marketing starts before the product is produced and goes on throughout the product’s life. Definition marketing in the business context: a process by which companies
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Secret Recipe uses IBM SurePos & iWaiter solutions to empower staff to increase sales and improve tracking of its franchisees’ sales Secret Recipe Cakes & Cafe (Secret Recipe) is a retail food-services company in Malaysia with more than 80 caf?locations. Established in 1997‚ Secret Recipe is a Malaysian company that produces and markets high-quality cakes‚ desserts and fusion food. Secret Recipe expanded significantly when it opened 82 moderately priced cafe‚ including 11 in Singapore
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M.B.A. DEGREE EXAMINATION‚ NOV/DEC 2006 Third Semester BA 1701 – INTERNATIONAL BUSINESS MANAGEMENT (Regulation 2005) Time : 3 Hours Maximum: 100 Marks PART A – (10*2=20 Marks) 1. What is the principal economic basis for international trade?
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THE SUCCESS OF INNOCENT DRINKS USING COMPETING VALUES FRAMEWORK AND PESTEL ANALYSIS. Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe‚ building
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manner by how the study will be conducted. This includes the research design‚ locale‚ respondents and the sampling design. Research Design The study is a quantitative - descriptive research about the level of satisfaction in using IBM Lotus Notes among the employees of Pioneer Insurance Company. The study used survey questionnaires to gather primary data. Locale Pioneer Insurance Company is the consistently charted insurance milestones for over half a century
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PESTLE PESTLE is the abbreviation of political‚ economic‚ social‚ technological‚ legal‚ and environment. Every type of business will have PESTLE analysis to make the business can be accepted in the society. This report will write some PESTLE analysis about McDonald’s in China. • Political There is a rule and law in China that everyone should obey it. In 1990‚ McDonald’s had trouble because they did not obey the law and the rule. They build a store in a area where government want to take it whenever
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is wholly-owned by the Government of Dubai directly under the Investment Corporation of Dubai. Cargo activities are undertaken by the Emirates Group’s Emirates Sky-Cargo division. SWOT Analysis This part of the assignment will analyse the strategic position of Emirates Airline through the use of SWOT analysis. Based on the given case‚ the strategic position of the Emirates Airline specifically their airline and aviation position has been challenged because of the changing situations of the airline
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