“MARKETING STRATEGIES OF IBM GLOBAL SERVICE INDIA” A Study Project Report Submitted in partial fulfillment of the requirements for the Award of degree of Bachelor of Business Administration 2010-2013 Submitted By: Under the Guidance of: Garima Tandon Ms. Swati Wadhwa 01119301810 (Assistant Professor) GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY Kasturi Ram College Of Higher Education‚ Narela Student Undertaking This is
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1890-1938: The early years IBM was incorporated in the state of New York on June 15‚ 1911 as the Computing-Tabulating-Recording Company. But its origins can be traced back to 1890‚ during the height of the Industrial Revolution‚ when the United States was experiencing waves of immigration. The U.S. Census Bureau knew its traditional methods of counting would not be adequate for measuring the population‚ so it sponsored a contest to find a more efficient means of tabulating census data. The
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and IBM: Business Process Transformation in India Case synopsis The analysis of the case involves an in depth understanding of the strategic management decisions and consequences of IBM’s acquisition of Daksh. The case deals with the IBM’s agenda of why they opt for an acquisition‚ the strategies involved and business environment that prompts for the acquisition. IBM stood tall with its software and hardware integration solutions but the changing IT scenario in mid 2004 paved way for IBM to
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In August of 1973 IBM announced the IBM 3650 and 3660 Store Systems In 1973 new registers that were driven by computers were introduced‚ such as the IBM 3653 Store System and the NCR 2150 that were‚ in essence‚ a mainframe computer packaged as a store controller that could control 128 IBM 3653/3663 Point of Sale Registers. This system was the first commercial use of client-server technology‚ peer to peer communications‚ and Local Area Network (LAN) simultaneous backup and remote initialization
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Marketing strategies of IBM Marketing Strategies of IBM Introduction This study aims at examining the use of theoretical marketing approaches in the practical business scenario. In this domain the marketing strategy of IBM has been considered on empirical grounds. It is by the use of marketing theory and concepts that the study evaluates the marketing strategies of IBM and its role in fulfilling the firm ’ overall goals and objectives. Four specific aspects of marketing strategy evaluation are assessed
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Address: #26/25‚ Abshot Layout‚ Sankey Road Sadashiva Nagar‚ Bangalore -560080 Area: Sadashiva Nagar Email: george.varghese@sandvik.com Cate GD WEILER COMPANY Address - 39‚ 1st Floor‚ 10th Main‚ 4th Cross‚ APR Kalyanmantap Road‚ Varasiddhi Vinayaka Layout‚ Hongasandra‚ Begur Main Road‚ Bangalore‚ Karnataka - 560001 State - Karnataka Pincode - 560001 HINDUSTHAN HAYDRAULCIS CORPORATE OFFICE (SOUTH) BANGLORE No.10‚ Trust Complex‚ 2nd Floor DVG Road‚ Basavangudi - 560 004
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of Lenovo and IBM By Sharona Peng Achieving Successful Cross‐Cultural and Management Integration: The Experience of Lenovo and IBM. Sharona Peng A thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus) 2008 Faculty of Business Primary Supervisor: Peter Enderwick 1 / 78 Achieving Successful Cross-Cultural and Management Integration: The Experience of Lenovo and IBM By Sharona Peng
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Section 1: IBM is a public company which operates in the industries of computer hardware‚ software and IT services. It is a large American multination corporation with headquarters in Armonk‚ NY. The IBM Corporation grew out of a merger between three companies and created a long history of innovation. On June 16‚ 1911 Charles Ranlett Flint forms the Computing-TabulatingRecording Company as a merger between the Tabulating Machine Company‚ the International Time Recording Company and the Computing
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topics – i. The environment and likely organizational structure of Symphony Seeds Sales (SSS) and Symphony Research Institute (SRI)‚ ii. Role and Importance of Land Development Corporation (LDC)‚ iii. Problems of evaluating SRI and SSS from Conglom’s perspective and a comment on their inter-company trading process Based on the case study‚ the environment and organizational structure of Symphony Seeds Sales (SSS) and Symphony Research Institute (SRI) are of two separate divisions belonging
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DISSCUSS THE IMPORTANCE OF TRAINING AND DEVELOPING THE SALES FORCE? 1.1 INTRODUCTION According to Dr Breeze‚ 2004 good training is the beginning‚ not the end. Many new employees come equipped with most of the knowledge and skills to start work. Others may require extensive training and development before getting ready to make much of a contribution to the organization. A majority‚ however‚ will at one time or another require some type of training or development activity in order to maintain an effective
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