Lecture 2 Multicultural Marketing In 1965 the end of preferential quotas for European Americans. Immigration Reform Bill. In the 1960s there were movements by various groups that were traditionally oppressed or marginalized for full inclusion. There were also counterculture movements. This also had an impact on European Americans who had in the past turned away from their roots. Began also to take pride in their ethnicity. The 1970s mark the end of mass marketing and the development
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1 The Acquirer: Lenovo 2 2.2 The Target: IBM 2 3. The Acquisition 2 3.1 Development of Acquisition (Time Line) 2 3.2 Facts of Acquisition 2 3.3 Expected Problems from Acquisition 2 3.4 Underlying motivations/expectations for Lenovo’s Management 2 3.5 Underlying motivations/ expectations for IBM’s Management 2 4. Were Lenovo’s expectations met? 2 4.1 To become an international company with access to the global PC market 2 4.2 Aim to leverage IBM brand to gain marketplace traction 2 4.3
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In such a multicultural world‚ understanding your own cultural identity as well as being knowledgeable of others cultural identities is imperative. A current goal of mine is to become an effective multicultural counselor by furthering my knowledge and awareness of social and cultural influences on diverse cultures. After completing the Multicultural Assessment‚ I received a score totaling 162. Specifically‚ in the Counselor Awareness‚ Knowledge‚ and Skills area my grade was 52. In the Understanding
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actions‚ customs‚ beliefs‚ values and institutions of a racial‚ ethnic‚ religious or social group. The word competence is used because it implies having the capacity to function effectively. Five essential elements contribute to a system ’s institution ’s‚ or agency ’s ability to become more culturally competent which include: Valuing diversity Having the capacity for cultural self-assessment Being conscious of the dynamics inherent when cultures interact Having institutionalized culture knowledge
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In my opinion in a perfect world yes we could but unforuntatly we live in a world today where most people are incapable of ignoring differences. However I do feel most organizations are trying to formulate this idea of a diverse multicultural organization in part possibly because they play the "neutral" game in order to keep everyone involved happy. However I personally feel that the honest reason why more organizations might be leaning toward these ideals are because they are moving
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powerful and influential people were recognized on many of today’s textbooks. Without having multicultural perspectives on American history‚ people saw those “exceptional men” views of the past that were manipulated . All the poor indigenous people who suffered‚ sacrificed and passed through obstacles to make a difference did not have a voice. The history of the American people should include multicultural perspectives to learn the truth of what really occurred and remember the people’s accomplishments
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The feature article‚ “A Multicultural Celebration” by Australian radio host‚ Paul Murray presents a meandering critique Australia’s multicultural history and our search for a national identity. Whilst I agree with the picture that he paints of the constant cycle of opposition to the various waves of migrant types throughout our history‚ and how he shows that despite this‚ multiculturalism flourishes‚ I disagree with how Murray tries to tie this with our search for a national identity. In this article
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Multicultural Items One of the beauties of living in this world is the wealth of different beliefs and cultures that surround every person. Even living in someone’s home country does not exclude him or her from witnessing or experiencing different cultures. Anyone can immerse himself or herself in a different culture just by reading a story from an author that lives that culture everyday. Multicultural Concepts Growing up in the United States is a much difference experience than Catherine Lim
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IBM Case Study 1. What factors led to IBM’s success during the 1960s and 1970s and its problems during the late 1980s and early 1990s? Watson Jr. hit a home run when he invested $5 billion to develop the System/360 computer family‚ which utilized an integrated semiconductor chip and modular components. Taking full advantage of this innovative momentum‚ IBM debuted other products during that time which enabled the company to rise to the top of the IT industry. These products included hard and floppy
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1. IBM: A Systematic Financial Analysis. 1.1 Introduction In order to make informed investment decisions‚ potential investors should carefully analyze all available information about the company (or companies) that they are planning to add to their portfolios. One such way is by performing a systematic financial analysis for each of the companies in question (Giroux 2003). The results of this analysis can then be used to determine whether or not the company presents a sound investment
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